Question 1

Statements of an accomplishment of a task to be achieved,often by a specific time are referred to as _________.

Accepted Answer

A)   plans
B)   procedures
C)   strategies
D)   core values
E)   goals.F) A) and B)
G) A) and C)

Question 2

logistics industry has sales of $800 billion per year.If a third party logistics provider had sales of $8 billion,what would its market share be? Be sure to define market share and show your work in your answer.

Accepted Answer

Market share is the ration of sales reve...

Question 3

Market segmentation refers to

Accepted Answer

A)   identifying small groups of customers with dissimilar needs.
B)   aggregating prospective buyers into groups and selecting only those whose needs cannot be met by competitors' products.
C)   aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action.
D)   aggregating different products into more reasonable product groupings to better serve consumers' needs.
E)   those characteristics of a product that make it superior to competitive substitutes.F) A) and E)
G) B) and E)

Question 4

general,a visionary organization asks what three types of questions to specify its foundation,set a direction,and formulate strategies?

Accepted Answer

A)   why, when, where
B)   what, by whom, how
C)   why, what, how
D)   how, when, where
E)   who, why, whenF) A) and B)
G) A) and C)

Question 5

goal of a SWOT analysis is to

Accepted Answer

A)   identify market research questions in order to develop new products for new market segments.
B)   determine how raises, bonuses, and dividends will be paid.
C)   reorganize the firm's marketing department.
D)   identify the critical strategy-related factors that can impact the firm.
E)   fairly allocate governmental resources and financial aid across the industry.F) A) and B)
G) A) and C)

Question 6

Ben & Jerry's sold its Bonnaroo Buzz Fair Trade-sourced super premium ice cream to Brazilian consumers,it would be using a __________ strategy.

Accepted Answer

A)   product development
B)   market penetration
C)   diversification
D)   market development
E)   market saturationF) A) and B)
G) A) and C)

Question 7

effective technique a firm can use to appraise its internal strengths and weaknesses and external opportunities and threats is referred to as (a) __________.

Accepted Answer

A)   SWOT analysis
B)   strategic management planning
C)   environmental scanning
D)   market-product grid analysis
E)   marginal analysisF) A) and D)
G) C) and E)

Question 8

the Boston Consulting Group (BCG) model for analysis of a firm's strategic business units,or SBUs,the horizontal axis reflects __________.

Accepted Answer

A)   market growth rate
B)   marketing efficiencies
C)   industry attractiveness
D)   market segment size
E)   relative market shareF) A) and B)
G) All of the above

Question 9

Ben & Jerry's website states "Central to the mission of Ben & Jerry's is the belief that all three parts [product mission,economic mission,social mission] must thrive equally in a manner that commands deep respect for individuals in and outside the company and supports the communities of which they are a part." This statement reflects Ben & Jerry's

Accepted Answer

A)   sustainability doctrine.
B)   goals and objectives.
C)   core values.
D)   moral distinctives.
E)   functional strategy.F) A) and D)
G) B) and D)

Question 10

with dominant shares of slow-growth markets that provide cash to cover the organization's overhead and to invest in other SBUs are referred to as __________.

Accepted Answer

A)   cash cows
B)   stars
C)   question marks
D)   dogs
E)   hedgehogsF) C) and E)
G) B) and E)

Question 11

Describe the three levels in an organization.

Accepted Answer

The three levels are:
(1)corporate leve...

Question 12

Searching out,using,and training reputable medical device distributors across Asia to call on cardiologists and medical clinics is an example of Medtronic's

Accepted Answer

A)   market segmentation and targeting strategy
B)   price strategy
C)   place strategy
D)   promotion strategy
E)   product/service strategyF) C) and D)
G) D) and E)

Question 13

Solarcom is a 30-year-old information technology company that owns several subsidiaries.One of its subsidiaries is Atlantix Global Systems,which is one of the leading wholesalers for refurbished computer equipment that has a large share of an industry that is growing worldwide.According to the BCG business portfolio analysis framework,Atlantix Global would most likely be classified as a __________.

Accepted Answer

A)   dog
B)   cash cow
C)   question mark
D)   hedgehog
E)   starF) A) and C)
G) B) and D)

Question 14

are the four components of the implementation phase of the strategic marketing process?

Accepted Answer

The four components of the implementatio...

Question 15

situation analysis refers to

Accepted Answer

A)   taking stock of where the firm or product has been recently, where it is now, and where it is headed in terms of the organization's marketing plans and the external forces and trends affecting it.
B)   an appraisal of an organization's internal and external strengths and weaknesses and its internal and external opportunities and threats.
C)   the process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends.
D)   a technique that managers use to quantify performance measures and growth targets to analyze its clients' strategic business units (SBUs)  as though they were a collection of separate investments.
E)   the process where a firm searches for growth opportunities from among current and new markets as well as current and new products.F) A) and B)
G) B) and C)

Question 16

Introducing the champion at medical conventions across Asia to demonstrate its many beneficial features is an example of Medtronic's

Accepted Answer

A)   market segmentation and targeting strategy
B)   price strategy
C)   place strategy
D)   promotion strategy
E)   product/service strategyF) A) and D)
G) A) and C)

Question 17

level in an organization where top management directs overall strategy for the entire organization is referred to as the

Accepted Answer

A)   corporate level.
B)   functional level.
C)   CMO level.
D)   strategic level.
E)   tactical level.F) A) and C)
G) C) and D)

Question 18

Ben & Jerry's sold a line of new "Occupy Ben & Jerry's" T-shirts targeted to college students in Latvia,it would be using a __________ strategy.

Accepted Answer

A)   product development
B)   market development
C)   market penetration
D)   diversification
E)   market saturationF) All of the above
G) B) and C)

Question 19

business firm refers to

Accepted Answer

A)   a subsidiary, division, or unit of an organization that markets a set of related offerings to a clearly defined group of customers.
B)   a legal entity engaged in business activities solely with the intent of serving its employees without the intent of making a profit.
C)   a privately owned organization that serves its customers to earn a profit so that it can survive.
D)   a group of people united through contractual or corporate ownership.
E)   a publicly owned organization that serves the general population.F) A) and D)
G) B) and D)

Question 20

the functional level,the organization's strategic direction becomes

Accepted Answer

A)   much more manageable since its offerings have been finalized.
B)   the most specific and most focused in terms of implementing the company's goals.
C)   broader since for less complex firms, the corporate and functional levels may merge.
D)   more general to avoid the "not invented here syndrome" that could result in missed opportunities.
E)   the sole responsibility of the CEO.F) None of the above
G) A) and B)

Exam 2: Developing Successful Organizational and Marketing Strategies

are the four components of the implementation phase of the strategic marketing process?

Correct Answer
verified
The four components of the implementatio...
View Answer

Ben & Jerry's sold its Bonnaroo Buzz Fair Trade-sourced super premium ice cream to Brazilian consumers,it would be using a __________ strategy.

Correct Answer
verified

Ben & Jerry's sold a line of new "Occupy Ben & Jerry's" T-shirts targeted to college students in Latvia,it would be using a __________ strategy.

Correct Answer
verified

goal of a SWOT analysis is to

Correct Answer
verified

effective technique a firm can use to appraise its internal strengths and weaknesses and external opportunities and threats is referred to as (a) __________.

Correct Answer
verified

Describe the three levels in an organization.

Correct Answer
verified
The three levels are:
(1)corporate leve...
View Answer

the functional level,the organization's strategic direction becomes

Correct Answer
verified

general,a visionary organization asks what three types of questions to specify its foundation,set a direction,and formulate strategies?

Correct Answer
verified

Statements of an accomplishment of a task to be achieved,often by a specific time are referred to as _________.

Correct Answer
verified

Correct Answer
verified

Searching out,using,and training reputable medical device distributors across Asia to call on cardiologists and medical clinics is an example of Medtronic's

Correct Answer
verified

Market segmentation refers to

Correct Answer
verified

logistics industry has sales of $800 billion per year.If a third party logistics provider had sales of $8 billion,what would its market share be? Be sure to define market share and show your work in your answer.

Correct Answer
verified
Market share is the ration of sales reve...
View Answer

Introducing the champion at medical conventions across Asia to demonstrate its many beneficial features is an example of Medtronic's

Correct Answer
verified

with dominant shares of slow-growth markets that provide cash to cover the organization's overhead and to invest in other SBUs are referred to as __________.

Correct Answer
verified

the Boston Consulting Group (BCG) model for analysis of a firm's strategic business units,or SBUs,the horizontal axis reflects __________.

Correct Answer
verified

business firm refers to

Correct Answer
verified

Correct Answer
verified

situation analysis refers to

Correct Answer
verified

level in an organization where top management directs overall strategy for the entire organization is referred to as the

Correct Answer
verified

Exam 2: Developing Successful Organizational and Marketing Strategies

are the four components of the implementation phase of the strategic marketing process?

Correct AnswerverifiedThe four components of the implementatio...View AnswerShow Answer

Ben & Jerry's sold its Bonnaroo Buzz Fair Trade-sourced super premium ice cream to Brazilian consumers,it would be using a __________ strategy.

Correct AnswerverifiedShow Answer

Ben & Jerry's sold a line of new "Occupy Ben & Jerry's" T-shirts targeted to college students in Latvia,it would be using a __________ strategy.

Correct AnswerverifiedShow Answer

goal of a SWOT analysis is to

Correct AnswerverifiedShow Answer

effective technique a firm can use to appraise its internal strengths and weaknesses and external opportunities and threats is referred to as (a) __________.

Correct AnswerverifiedShow Answer

Describe the three levels in an organization.

Correct AnswerverifiedThe three levels are: (1)corporate leve...View AnswerShow Answer

the functional level,the organization's strategic direction becomes

Correct AnswerverifiedShow Answer

general,a visionary organization asks what three types of questions to specify its foundation,set a direction,and formulate strategies?

Correct AnswerverifiedShow Answer

Statements of an accomplishment of a task to be achieved,often by a specific time are referred to as _________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Searching out,using,and training reputable medical device distributors across Asia to call on cardiologists and medical clinics is an example of Medtronic's

Correct AnswerverifiedShow Answer

Market segmentation refers to

Correct AnswerverifiedShow Answer

logistics industry has sales of $800 billion per year.If a third party logistics provider had sales of $8 billion,what would its market share be? Be sure to define market share and show your work in your answer.

Correct AnswerverifiedMarket share is the ration of sales reve...View AnswerShow Answer

Introducing the champion at medical conventions across Asia to demonstrate its many beneficial features is an example of Medtronic's

Correct AnswerverifiedShow Answer

with dominant shares of slow-growth markets that provide cash to cover the organization's overhead and to invest in other SBUs are referred to as __________.

Correct AnswerverifiedShow Answer

the Boston Consulting Group (BCG) model for analysis of a firm's strategic business units,or SBUs,the horizontal axis reflects __________.

Correct AnswerverifiedShow Answer

business firm refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

situation analysis refers to

Correct AnswerverifiedShow Answer

level in an organization where top management directs overall strategy for the entire organization is referred to as the

Correct AnswerverifiedShow Answer

Correct Answer
verified
The four components of the implementatio...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified
The three levels are:
(1)corporate leve...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
verified
Market share is the ration of sales reve...
View Answer

Correct Answer
verified

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Correct Answer
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Correct Answer
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Correct Answer
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