Question 1

your primary motive was to raise prices on imports,would you use tariffs or quotas? Why?

Accepted Answer

If your primary motive was to raise pric...

Question 2

trends in the past decade have significantly influenced the landscape of global marketing.One of them is:

Accepted Answer

A)   an increase in most countries' GDPs coupled with an increased degree of consumer ethnocentrism.
B)   a significant increase in economic protectionism and a decline in free trade.
C)   a more aggressive attitude toward initiating international tariffs and quota systems.
D)   a decrease in most countries' GDPs and a renewal of nationalism.
E)   a gradual decline in economic protectionism by individual countries.F) A) and B)
G) C) and D)

Question 3

Government taxes on goods or services entering a country that primarily serve to raise prices on imports are referred to as

Accepted Answer

A)   tariffs.
B)   quotas.
C)   GATT taxes.
D)   foreign excise taxes.
E)   trade subsidies.F) All of the above
G) C) and D)

Question 4

representations of ideas and concepts to which different cultures often attach different meanings are referred to as

Accepted Answer

A)   universal symbols.
B)   symbolic concepts.
C)   ideological representations.
D)   cultural representations.
E)   cultural symbols.F) None of the above
G) D) and E)

Question 5

commercial depicts a young son asking his mother why they have to move.The mother's response indicates because Americans are buying products made in other countries,the boy's father has lost his job.This commercial reflects an attitude of

Accepted Answer

A)   cultural semiotics.
B)   the trade feedback effect.
C)   protectionism.
D)   cultural ethnocentricity.
E)   consumer ethnocentrism.F) B) and D)
G) None of the above

Question 6

Gross domestic product refers to

Accepted Answer

A)   the monetary value of all goods and services produced by a single manufacturer during one year.
B)   the monetary value of all domestic exports of a nation during one year.
C)   the monetary value of all goods and services produced in a country during one year.
D)   the monetary value of all domestic imports of a nation during one year.
E)   the difference between all domestic exports and imports for any nation during the course of one fiscal year.F) C) and D)
G) A) and B)

Question 7

ensure the Breathe Right brand continues to meet growth expectations,CNS uses a three-stage approach to penetrate and develop new markets: (1) explore/test the concept; (2) establish the product; and (3) __________.

Accepted Answer

A)   manage the product
B)   benchmark the product
C)   analyze market trends
D)   perform cross-cultural analysis
E)   assess political and regulatory requirementsF) A) and D)
G) C) and D)

Question 8

carmakers have developed a strange but successful partnership.Ford,a U.S.automaker,and Mazda,an Asian carmaker,have collaborated on several models,including the Explorer,the Probe,the Mazda 323,and the Mazda MX-6.The U.S.automaker has supplied Mazda with help in marketing,finance,and styling.In return,Mazda has provided manufacturing and product development expertise to Ford.Both companies have worked together toward a common goal and both have benefited as a result of their

Accepted Answer

A)   international contract.
B)   free trade agreement.
C)   strategic alliance.
D)   collaborative treaty.
E)   global oligopoly.F) A) and D)
G) B) and D)

Question 9

established its company primarily with direct telephone-and Internet-based sales.In terms of Dell's global expansion strategy,which of the following statements is most accurate?

Accepted Answer

A)   Dell will continue to use its direct buy strategy but will require all new employees in its sales force to be multilingual.
B)   Dell will open "shop-in-a-shop" counters in selected retailers in India where customers can reduce purchase anxiety by using the computers before they buy.
C)   Dell will establish call centers in all major international cities so that customers may deal directly with native-born speakers.
D)   Dell will issue its own credit card through microfinance-oriented banks, making it possible for customers who would not normally qualify for credit to do so.
E)   Dell will maintain the exact same strategies that brought it this far because it sees no reason to "mess with success."F) All of the above
G) A) and B)

Question 10

Hindustan Lever realized it could not sell to the rural poor in India unless it found ways to distribute its products such as soap,shampoos,and laundry detergents.Lever provided start-up loans to women to buy stocks of products to sell to local villagers.Today,over 45,000 poor women sell Lever products to 600,000 consumers in 135,000 villages in India.This effort was called __________.

Accepted Answer

A)   Project Open Roads
B)   Project Fresh Start
C)   Project Tikva
D)   Project Shakti
E)   Project Helping HandF) A) and E)
G) C) and D)

Question 11

Which of the following statements best describes what has happened to U.S.exports versus imports over the last 30 years?

Accepted Answer

A)   No accurate data have been made available from the WTO for trade imports and exports.
B)   The volume of imports and exports has consistently decreased.
C)   U.S. imports and U.S. exports have been about equal, indicating balanced trade.
D)   U.S. exports have exceeded U.S. imports, indicating a continuing trade surplus.
E)   The volume of both U.S. exports and U.S. imports has increased significantly.F) A) and B)
G) A) and C)

Question 12

Countries moving from an agricultural to an industrial economy are referred to as __________ countries.

Accepted Answer

A)   primitive
B)   emerging
C)   developing
D)   agrarian
E)   evolvingF) C) and D)
G) B) and E)

Question 13

Global consumers refer to

Accepted Answer

A)   all potential consumers for any and all products or services regardless of cultural, ethnic, or national origins.
B)   customers within a nation who consider the entire globe a single marketplace.
C)   consumer groups living in many countries or regions of the world who have similar needs or seek similar features and benefits from products or services.
D)   consumer groups living in many countries or regions of the world that have similar needs but seek customized features and benefits from products or services that reflect their individual cultures.
E)   multinational organizations whose products incorporate raw materials, assembly, and distribution contributions from multiple nations before they are marketed.F) D) and E)
G) A) and C)

Question 14

global market-entry strategy in which a company produces goods in one country and sells them in another country is referred to as __________.

Accepted Answer

A)   exporting
B)   direct investment
C)   countertrade
D)   licensing
E)   multinational marketingF) B) and E)
G) D) and E)

Question 15

Which of the following statements about bribery is most accurate?

Accepted Answer

A)   Bribes, kickbacks, and payoffs offered to entice someone to commit an illegal or improper act are deemed corrupt in some cultures but not in others.
B)   The world's major exporting nations have agreed to treat bribery of foreign government officials as a violation of trade agreements.
C)   Bribery paid to foreign companies is in some cases a tax-deductible expense in the United States.
D)   It is a crime for U.S. corporations to bribe an official of a foreign government or political party unless pre-approved by the Federal Trade Commission.
E)   It is illegal for a U.S. corporation to bribe an official of a foreign government or political party to obtain or retain business in a foreign country.F) B) and C)
G) C) and D)

Question 16

Figure 7-6
-Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"C" refers to which type of strategy?

Accepted Answer

A)   product extension strategy
B)   product adaptation strategy
C)   dual adaptation strategy
D)   product invention strategy
E)   communication adaptation strategyF) C) and E)
G) B) and D)

Question 17

what way is Dell's expansion into the global arena a departure from its prior marketing practices?

Accepted Answer

A)   All Dell products were manufactured in the countries within which they were sold.
B)   Dell sold its products to emerging markets using the telephone and Internet sales strategy that was so successful in the United States.
C)   Dell opened stores in selected retailers in India.
D)   Dell sold only laptops in China whereas it sold both desktops and laptops in India due to trade restrictions in China.
E)   Dell designed and distributed the same products globally to take advantage of economies of scale.F) A) and C)
G) All of the above

Question 18

difference between the monetary value of a nation's exports and imports is called its

Accepted Answer

A)   countertrade.
B)   trade feedback effect.
C)   balance of trade.
D)   gross domestic product.
E)   tariffs.F) C) and E)
G) A) and E)

Question 19

What is the trade feedback effect?

Accepted Answer

The global perspective of world trade vi...

Question 20

Offering the right to a trademark,patent,trade secret,or similarly valued items of intellectual property in return for a royalty or fee is referred to as

Accepted Answer

A)   direct exporting.
B)   indirect exporting.
C)   licensing.
D)   contract manufacturing.
E)   outside branding.F) A) and E)
G) A) and B)

Exam 7: Understanding and Reaching Global Consumers and Markets

global market-entry strategy in which a company produces goods in one country and sells them in another country is referred to as __________.

Correct Answer
verified

ensure the Breathe Right brand continues to meet growth expectations,CNS uses a three-stage approach to penetrate and develop new markets: (1) explore/test the concept; (2) establish the product; and (3) __________.

Correct Answer
verified

commercial depicts a young son asking his mother why they have to move.The mother's response indicates because Americans are buying products made in other countries,the boy's father has lost his job.This commercial reflects an attitude of

Correct Answer
verified

Government taxes on goods or services entering a country that primarily serve to raise prices on imports are referred to as

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Which of the following statements about bribery is most accurate?

Correct Answer
verified

difference between the monetary value of a nation's exports and imports is called its

Correct Answer
verified

trends in the past decade have significantly influenced the landscape of global marketing.One of them is:

Correct Answer
verified

Figure 7-6 -Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"C" refers to which type of strategy?

Correct Answer
verified

Which of the following statements best describes what has happened to U.S.exports versus imports over the last 30 years?

Correct Answer
verified

your primary motive was to raise prices on imports,would you use tariffs or quotas? Why?

Correct Answer
verified
If your primary motive was to raise pric...
View Answer

established its company primarily with direct telephone-and Internet-based sales.In terms of Dell's global expansion strategy,which of the following statements is most accurate?

Correct Answer
verified

Offering the right to a trademark,patent,trade secret,or similarly valued items of intellectual property in return for a royalty or fee is referred to as

Correct Answer
verified

what way is Dell's expansion into the global arena a departure from its prior marketing practices?

Correct Answer
verified

Countries moving from an agricultural to an industrial economy are referred to as __________ countries.

Correct Answer
verified

What is the trade feedback effect?

Correct Answer
verified
The global perspective of world trade vi...
View Answer

Gross domestic product refers to

Correct Answer
verified

Global consumers refer to

Correct Answer
verified

representations of ideas and concepts to which different cultures often attach different meanings are referred to as

Correct Answer
verified

Exam 7: Understanding and Reaching Global Consumers and Markets

global market-entry strategy in which a company produces goods in one country and sells them in another country is referred to as __________.

Correct AnswerverifiedShow Answer

ensure the Breathe Right brand continues to meet growth expectations,CNS uses a three-stage approach to penetrate and develop new markets: (1) explore/test the concept; (2) establish the product; and (3) __________.

Correct AnswerverifiedShow Answer

commercial depicts a young son asking his mother why they have to move.The mother's response indicates because Americans are buying products made in other countries,the boy's father has lost his job.This commercial reflects an attitude of

Correct AnswerverifiedShow Answer

Government taxes on goods or services entering a country that primarily serve to raise prices on imports are referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following statements about bribery is most accurate?

Correct AnswerverifiedShow Answer

difference between the monetary value of a nation's exports and imports is called its

Correct AnswerverifiedShow Answer

trends in the past decade have significantly influenced the landscape of global marketing.One of them is:

Correct AnswerverifiedShow Answer

Figure 7-6 -Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"C" refers to which type of strategy?

Correct AnswerverifiedShow Answer

Which of the following statements best describes what has happened to U.S.exports versus imports over the last 30 years?

Correct AnswerverifiedShow Answer

your primary motive was to raise prices on imports,would you use tariffs or quotas? Why?

Correct AnswerverifiedIf your primary motive was to raise pric...View AnswerShow Answer

established its company primarily with direct telephone-and Internet-based sales.In terms of Dell's global expansion strategy,which of the following statements is most accurate?

Correct AnswerverifiedShow Answer

Offering the right to a trademark,patent,trade secret,or similarly valued items of intellectual property in return for a royalty or fee is referred to as

Correct AnswerverifiedShow Answer

what way is Dell's expansion into the global arena a departure from its prior marketing practices?

Correct AnswerverifiedShow Answer

Countries moving from an agricultural to an industrial economy are referred to as __________ countries.

Correct AnswerverifiedShow Answer

What is the trade feedback effect?

Correct AnswerverifiedThe global perspective of world trade vi...View AnswerShow Answer

Gross domestic product refers to

Correct AnswerverifiedShow Answer

Global consumers refer to

Correct AnswerverifiedShow Answer

representations of ideas and concepts to which different cultures often attach different meanings are referred to as

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
If your primary motive was to raise pric...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The global perspective of world trade vi...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified