Question 1

terms of brand loyalty,consumers are aware of a brand but will readily accept substitutes for which type of product?

Accepted Answer

A)   convenience products
B)   specialty products
C)   unsought products
D)   shopping products
E)   suppliesF) B) and D)
G) C) and D)

Question 2

product line is a group of product or service items that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,and are distributed through the same type of outlets,or __________.

Accepted Answer

A)   are made of similar components
B)   made from the same formulations
C)   require high levels of R&D.
D)   require high levels of R&D
E)   fall within a given price rangeF) B) and E)
G) C) and D)

Question 3

of the following are sources for new product ideas EXCEPT:

Accepted Answer

A)   competitors
B)   universities.
C)   regulators
D)   suppliers
E)   employeesF) A) and B)
G) B) and D)

Question 4

Mattel,Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child.This type of safety test occurs during the __________ stage of the new-product process.

Accepted Answer

A)   new-product strategy development
B)   development
C)   business analysis
D)   screening and evaluation
E)   market testingF) All of the above
G) A) and B)

Question 5

Napster was the first software that allowed an individual to easily search for and exchange MP3 music files with other individuals (in some cases illegally) .When it was introduced,Napster would have been an example of a

Accepted Answer

A)   continuous innovation.
B)   dynamically continuous innovation.
C)   regulatory innovation.
D)   discontinuous innovation.
E)   disruptive improvement.F) A) and D)
G) B) and E)

Question 6

_________ is defined as an item consumed in one or a few uses.

Accepted Answer

A)   durable good
B)   convenience good
C)   specialty good
D)   shopping good
E)   nondurable goodF) A) and E)
G) C) and D)

Question 7

__________ are items that become part of the final business product.

Accepted Answer

A)   Components
B)   Accessories
C)   Support products
D)   Production goods
E)   Raw assembliesF) B) and D)
G) All of the above

Question 8

Figure 10-1
-According to Figure 10-1 above,column "D" would represent what type of product?

Accepted Answer

A)   shopping
B)   convenience
C)   specialty
D)   prestige
E)   unsoughtF) A) and E)
G) None of the above

Question 9

Advertising is important for products,such as Butterfinger candy bars and Dasani bottled water,that are purchased frequently and at a relatively low cost.Also,wide distribution in retail outlets is essential.Why?

Accepted Answer

A)   They are highly sought-after goods that are purchased from wholesalers.
B)   They are unsought products, so advertising promotes consumers' impulse purchases.
C)   They are nondurable goods and easily substitutable, so consumers need to be reminded of their existence.
D)   They are shopping products and can easily go out of stock.
E)   They are semi-durable goods, so advertising helps to maintain steady demand.F) A) and C)
G) C) and E)

Question 10

3M Products Photo
-various 3M products in the photo above can be classified as a

Accepted Answer

A)   market grouping.
B)   product mix.
C)   product class.
D)   marketing mix.
E)   SKU line.F) A) and B)
G) C) and E)

Question 11

stage of the new-product process that develops a pool of concepts as candidates for new-products is referred to as __________.

Accepted Answer

A)   idea generation
B)   product development
C)   open innovation assessment
D)   screening and evaluation
E)   new-product strategy developmentF) A) and B)
G) A) and E)

Question 12

Figure 10-1
-According to Figure 10-1 above,column "C" would represent what type of product?

Accepted Answer

A)   shopping
B)   convenience
C)   specialty
D)   prestige
E)   unsoughtF) C) and D)
G) A) and E)

Question 13

product item refers to

Accepted Answer

A)   the variations within a product class.
B)   the entire product category or industry.
C)   a group of SKUs that are closely related.
D)   a specific product that has a unique brand, size, or price.
E)   the services offered by an organization.F) D) and E)
G) A) and D)

Question 14

Figure 10-3
-Figure 10-3 above represents the seven stages of the new-product development process.Stage 6 is the __________ stage.

Accepted Answer

A)   business analysis
B)   screening and evaluation
C)   market testing
D)   commercialization
E)   developmentF) B) and C)
G) D) and E)

Question 15

which stage in the new-product process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?

Accepted Answer

A)   idea generation
B)   screening and evaluation
C)   new-product strategy development
D)   business analysis
E)   developmentF) A) and B)
G) All of the above

Question 16

respect to distribution,convenience products are available

Accepted Answer

A)   at relatively few outlets.
B)   at a large number of specialty outlets.
C)   by special order from the manufacturer.
D)   at a very limited number of convenience stores.
E)   on a widespread basis at many outlets.F) B) and C)
G) None of the above

Question 17

terms of promotion,which of the following types of products would stress price,availability,and awareness?

Accepted Answer

A)   shopping
B)   convenience
C)   specialty
D)   unsought
E)   suppliesF) D) and E)
G) All of the above

Question 18

Burns is the owner of a company called TropicalSpice and was looking for a new product to go with her company's line of food condiments when a friend suggested combining spices from India with tea.In the __________ stage of the new-product process,the spices and tea mixtures were exposed to prospective consumers under realistic purchase conditions.

Accepted Answer

A)   idea generation
B)   screening and evaluation
C)   business analysis
D)   market testing
E)   commercializationF) C) and D)
G) A) and D)

Question 19

New York Times calls Marissa Mayer the "__________" of Google's home page,the one person who "controls the look,feel,and functionality of the Internet's most heavily trafficked search engine."

Accepted Answer

A)   Einstein
B)   Hillary Clinton
C)   gatekeeper
D)   Picasso
E)   CEOF) C) and D)
G) A) and B)

Question 20

prototype is a(n)

Accepted Answer

A)   miniature version of an actual new product used in concept testing to identify any changes that need to be made prior to full commercialization.
B)   full-scale operating model of the product under development.
C)   sample of a new product given to prospective customers and opinion leaders used to generate awareness prior to the product's commercial release.
D)   simulated operating model of the product given to consumers to use in full-scale field testing.
E)   a digital version of a product produced in multiple shapes, colors, and sizes to determine which version of the product customers like best.F) B) and C)
G) A) and B)

Exam 10: Developing New Products and Services

Figure 10-3 -Figure 10-3 above represents the seven stages of the new-product development process.Stage 6 is the __________ stage.

Correct Answer
verified

product line is a group of product or service items that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,and are distributed through the same type of outlets,or __________.

Correct Answer
verified

_________ is defined as an item consumed in one or a few uses.

Correct Answer
verified

respect to distribution,convenience products are available

Correct Answer
verified

Figure 10-1 -According to Figure 10-1 above,column "C" would represent what type of product?

Correct Answer
verified

Mattel,Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child.This type of safety test occurs during the __________ stage of the new-product process.

Correct Answer
verified

product item refers to

Correct Answer
verified

New York Times calls Marissa Mayer the "__________" of Google's home page,the one person who "controls the look,feel,and functionality of the Internet's most heavily trafficked search engine."

Correct Answer
verified

3M Products Photo -various 3M products in the photo above can be classified as a

Correct Answer
verified

prototype is a(n)

Correct Answer
verified

Correct Answer
verified

__________ are items that become part of the final business product.

Correct Answer
verified

stage of the new-product process that develops a pool of concepts as candidates for new-products is referred to as __________.

Correct Answer
verified

of the following are sources for new product ideas EXCEPT:

Correct Answer
verified

Napster was the first software that allowed an individual to easily search for and exchange MP3 music files with other individuals (in some cases illegally) .When it was introduced,Napster would have been an example of a

Correct Answer
verified

terms of brand loyalty,consumers are aware of a brand but will readily accept substitutes for which type of product?

Correct Answer
verified

Figure 10-1 -According to Figure 10-1 above,column "D" would represent what type of product?

Correct Answer
verified

terms of promotion,which of the following types of products would stress price,availability,and awareness?

Correct Answer
verified

Advertising is important for products,such as Butterfinger candy bars and Dasani bottled water,that are purchased frequently and at a relatively low cost.Also,wide distribution in retail outlets is essential.Why?

Correct Answer
verified

which stage in the new-product process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?

Correct Answer
verified

Exam 10: Developing New Products and Services

Figure 10-3 -Figure 10-3 above represents the seven stages of the new-product development process.Stage 6 is the __________ stage.

Correct AnswerverifiedShow Answer

product line is a group of product or service items that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,and are distributed through the same type of outlets,or __________.

Correct AnswerverifiedShow Answer

_________ is defined as an item consumed in one or a few uses.

Correct AnswerverifiedShow Answer

respect to distribution,convenience products are available

Correct AnswerverifiedShow Answer

Figure 10-1 -According to Figure 10-1 above,column "C" would represent what type of product?

Correct AnswerverifiedShow Answer

Mattel,Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child.This type of safety test occurs during the __________ stage of the new-product process.

Correct AnswerverifiedShow Answer

product item refers to

Correct AnswerverifiedShow Answer

New York Times calls Marissa Mayer the "__________" of Google's home page,the one person who "controls the look,feel,and functionality of the Internet's most heavily trafficked search engine."

Correct AnswerverifiedShow Answer

3M Products Photo -various 3M products in the photo above can be classified as a

Correct AnswerverifiedShow Answer

prototype is a(n)

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

__________ are items that become part of the final business product.

Correct AnswerverifiedShow Answer

stage of the new-product process that develops a pool of concepts as candidates for new-products is referred to as __________.

Correct AnswerverifiedShow Answer

of the following are sources for new product ideas EXCEPT:

Correct AnswerverifiedShow Answer

Napster was the first software that allowed an individual to easily search for and exchange MP3 music files with other individuals (in some cases illegally) .When it was introduced,Napster would have been an example of a

Correct AnswerverifiedShow Answer

terms of brand loyalty,consumers are aware of a brand but will readily accept substitutes for which type of product?

Correct AnswerverifiedShow Answer

Figure 10-1 -According to Figure 10-1 above,column "D" would represent what type of product?

Correct AnswerverifiedShow Answer

terms of promotion,which of the following types of products would stress price,availability,and awareness?

Correct AnswerverifiedShow Answer

Advertising is important for products,such as Butterfinger candy bars and Dasani bottled water,that are purchased frequently and at a relatively low cost.Also,wide distribution in retail outlets is essential.Why?

Correct AnswerverifiedShow Answer

which stage in the new-product process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified