Question 1

Pending federal legislation will require all online retailers to collect state sales taxes from customers. This would affect online sellers such as Virtual Vineyards, which now only collects state sales taxes from customers who reside in California - its home state. This pending legislation would be an example of which environmental force?

Accepted Answer

A)  social
B)  economic
C)  technological
D)  competitive
E)  regulatoryF) A) and C)
G) B) and D)

Question 2

When the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products, this marketing practice is referred to as

Accepted Answer

A)  marketing philanthropy.
B)  marketing allegiance.
C)  relationship marketing.
D)  transactional marketing.
E)  cause marketing.F) All of the above
G) A) and C)

Question 3

Explain the trends in the racial and ethnic composition of the U.S. how marketers can use this information.

Accepted Answer

Another notable demographic characterist...

Question 4

All of the following statements about the environmental forces that have influenced Facebook are true EXCEPT:

Accepted Answer

A)  the Federal Trade Commission (FT
C)   has had a laissez faire policy of not interfering with the development and marketing of Facebook and other social media websites.
B)  technological advances in data storage, server speed, and software integration have made Facebook fast and convenient.
C)  Google and Facebook are becoming fierce competitors for the role of society's depository of information.
D)  the cost of wireless connectivity, Internet service, and smartphones rapidly declined and made social networking affordable for consumers around the world.
E)  people became increasingly interested in the social aspects of the Internet, sharing more and more information about themselves.F) A) and E)
G) A) and C)

Question 5

The Department of Labor monitors consumer expenditures through its annual __________.

Accepted Answer

A)  Consumer Price Index
B)  Consumer Confidence Index
C)  Consumer Expenditure Survey
D)  Index of Consumer Sentiment
E)  National Consumer Spending AssessmentF) C) and D)
G) D) and E)

Question 6

Agribusinesses that sell commodity products like wheat, rice, and grain are often in a(n)  __________ position with their competitors.

Accepted Answer

A)  limited competition
B)  pure competition
C)  oligopolistic competition
D)  monopolistic competition
E)  monopolisticF) C) and D)
G) All of the above

Question 7

Which of the following would be identified as a social force in an environmental scan?

Accepted Answer

A)  a new consumer protection law
B)  an increase in Asian immigration
C)  an advanced technology is perfected
D)  a decrease in consumer incomes
E)  a new international firm exports to the United StatesF) A) and D)
G) None of the above

Question 8

Boeing, Northrup Grumman, and Lockheed Martin control the vast majority of the U.S. defense contractor industry. In terms of the form of competition, this industry is an example of a(n)  __________.

Accepted Answer

A)  oligopoly
B)  trilateral monopoly
C)  monopoly
D)  pure competition
E)  monopolistic competitionF) C) and D)
G) A) and D)

Question 9

In marketing, the effective rules of the game, the boundaries between competitive and unethical behavior, and the codes of conduct in business dealings are referred to as

Accepted Answer

A)  societal norms.
B)  societal mores.
C)  business cultures.
D)  fair trade practices.
E)  corporate values.F) B) and C)
G) D) and E)

Question 10

Income used to buy luxury items such as a Cunard cruise is referred to as __________.

Accepted Answer

A)  gross income
B)  disposable income
C)  surplus income
D)  wealth income
E)  discretionary incomeF) None of the above
G) B) and E)

Question 11

As the director of marketing for Littleton Hospital, you must conduct an environmental scan to help create a five-year marketing plan for the hospital. Which of the following environmental trends should you consider to be the most important?

Accepted Answer

A)  The number of people in the geographic area who are 65 years or older will increase by 23 percent during the next five years.
B)  By the year 2015, baby boomers will control more than 50 percent of all consumer expenditures in the U.S.
C)  The Littleton community has seen a rise in dual-income households.
D)  By the year 2025, robotics will play a major role in surgical procedures.
E)  Twenty percent of the local population is of Hispanic origin.F) D) and E)
G) B) and D)

Question 12

The groups primarily served by a firm exhibiting profit responsibility include

Accepted Answer

A)  the general public, public interest groups, and the environment.
B)  consumers, employees, and supplier/distributors.
C)  owners and stockholders.
D)  the general public and competitors.
E)  state and federal government.F) A) and B)
G) A) and C)

Question 13

The 50 million people of the population born between 1965 and 1976, also called the baby bust, refers to __________.

Accepted Answer

A)  Generation X
B)  millennials
C)  Generation Y
D)  Generation Z
E)  baby boomersF) None of the above
G) A) and B)

Question 14

The set of values, ideas, and attitudes that is learned and shared among the members of an organization is referred to as __________.

Accepted Answer

A)  a mission statement
B)  core values
C)  the socialization process
D)  a code of ethics and conduct
E)  corporate cultureF) A) and E)
G) A) and D)

Question 15

In marketing, the form of competition that occurs when only one firm sells the product is referred to as __________.

Accepted Answer

A)  pure competition
B)  a megopoly
C)  an oligopoly
D)  monopolistic competition
E)  pure monopolyF) A) and B)
G) A) and D)

Question 16

The legal concept of 'let the buyer beware,' which was pervasive in the American business culture prior to the 1960s, is referred to as __________.

Accepted Answer

A)  ad nauseum
B)  mea culpa
C)  quid pro quo
D)  ćest la vie
E)  caveat emptorF) A) and B)
G) None of the above

Question 17

For 18 months, Warner-Lambert Co. was required to include the following statement in all television advertisements for Listerine: "Listerine will not help prevent colds or sore throats or lessen their severity." The Federal Trade Commission (FTC)  imposed this requirement because previous advertising had caused consumers to believe Listerine was effective against colds. This is an example of the FTC action known as

Accepted Answer

A)  corrective advertising.
B)  deceptive advertising.
C)  unethical advertising.
D)  cease-and-desist advertising.
E)  self-regulation.F) C) and D)
G) D) and E)

Question 18

The most recent estimate indicates that the population of the world today is about __________.

Accepted Answer

A)  5.0 billion
B)  6.3 billion
C)  7.1 billion
D)  7.9 billion
E)  9.5 billionF) C) and D)
G) A) and D)

Question 19

Ultimately, ethical choices are based on

Accepted Answer

A)  the personal moral philosophy of the decision maker.
B)  societal culture and norms.
C)  business culture and industry practices.
D)  laws enacted by Congress and regulations by federal and state governments.
E)  chance and opportunity.F) A) and B)
G) A) and C)

Question 20

Projections show that the population is __________.

Accepted Answer

A)  growing in most developed countries
B)  declining in most developing countries
C)  decreasing in Africa
D)  increasing in Asia
E)  decreasing in Latin AmericaF) A) and E)
G) A) and D)

Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

As the director of marketing for Littleton Hospital, you must conduct an environmental scan to help create a five-year marketing plan for the hospital. Which of the following environmental trends should you consider to be the most important?

Correct Answer
verified

Projections show that the population is __________.

Correct Answer
verified

The 50 million people of the population born between 1965 and 1976, also called the baby bust, refers to __________.

Correct Answer
verified

The legal concept of 'let the buyer beware,' which was pervasive in the American business culture prior to the 1960s, is referred to as __________.

Correct Answer
verified

In marketing, the effective rules of the game, the boundaries between competitive and unethical behavior, and the codes of conduct in business dealings are referred to as

Correct Answer
verified

Correct Answer
verified

When the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products, this marketing practice is referred to as

Correct Answer
verified

The most recent estimate indicates that the population of the world today is about __________.

Correct Answer
verified

Boeing, Northrup Grumman, and Lockheed Martin control the vast majority of the U.S. defense contractor industry. In terms of the form of competition, this industry is an example of a(n) __________.

Correct Answer
verified

All of the following statements about the environmental forces that have influenced Facebook are true EXCEPT:

Correct Answer
verified

Which of the following would be identified as a social force in an environmental scan?

Correct Answer
verified

Agribusinesses that sell commodity products like wheat, rice, and grain are often in a(n) __________ position with their competitors.

Correct Answer
verified

The Department of Labor monitors consumer expenditures through its annual __________.

Correct Answer
verified

Explain the trends in the racial and ethnic composition of the U.S. how marketers can use this information.

Correct Answer
verified
Another notable demographic characterist...
View Answer

Income used to buy luxury items such as a Cunard cruise is referred to as __________.

Correct Answer
verified

In marketing, the form of competition that occurs when only one firm sells the product is referred to as __________.

Correct Answer
verified

Correct Answer
verified

The groups primarily served by a firm exhibiting profit responsibility include

Correct Answer
verified

The set of values, ideas, and attitudes that is learned and shared among the members of an organization is referred to as __________.

Correct Answer
verified

Ultimately, ethical choices are based on

Correct Answer
verified

Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

As the director of marketing for Littleton Hospital, you must conduct an environmental scan to help create a five-year marketing plan for the hospital. Which of the following environmental trends should you consider to be the most important?

Correct AnswerverifiedShow Answer

Projections show that the population is __________.

Correct AnswerverifiedShow Answer

The 50 million people of the population born between 1965 and 1976, also called the baby bust, refers to __________.

Correct AnswerverifiedShow Answer

The legal concept of 'let the buyer beware,' which was pervasive in the American business culture prior to the 1960s, is referred to as __________.

Correct AnswerverifiedShow Answer

In marketing, the effective rules of the game, the boundaries between competitive and unethical behavior, and the codes of conduct in business dealings are referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

When the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products, this marketing practice is referred to as

Correct AnswerverifiedShow Answer

The most recent estimate indicates that the population of the world today is about __________.

Correct AnswerverifiedShow Answer

Boeing, Northrup Grumman, and Lockheed Martin control the vast majority of the U.S. defense contractor industry. In terms of the form of competition, this industry is an example of a(n) __________.

Correct AnswerverifiedShow Answer

All of the following statements about the environmental forces that have influenced Facebook are true EXCEPT:

Correct AnswerverifiedShow Answer

Which of the following would be identified as a social force in an environmental scan?

Correct AnswerverifiedShow Answer

Agribusinesses that sell commodity products like wheat, rice, and grain are often in a(n) __________ position with their competitors.

Correct AnswerverifiedShow Answer

The Department of Labor monitors consumer expenditures through its annual __________.

Correct AnswerverifiedShow Answer

Explain the trends in the racial and ethnic composition of the U.S. how marketers can use this information.

Correct AnswerverifiedAnother notable demographic characterist...View AnswerShow Answer

Income used to buy luxury items such as a Cunard cruise is referred to as __________.

Correct AnswerverifiedShow Answer

In marketing, the form of competition that occurs when only one firm sells the product is referred to as __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The groups primarily served by a firm exhibiting profit responsibility include

Correct AnswerverifiedShow Answer

The set of values, ideas, and attitudes that is learned and shared among the members of an organization is referred to as __________.

Correct AnswerverifiedShow Answer

Ultimately, ethical choices are based on

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Another notable demographic characterist...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified