Question 1

Trade among nations or regions depends on political stability.In recent times, billions of dollars have been lost in the __________ and __________ as a result of internal political strife, terrorism, and war.

Accepted Answer

A)  Austria, Poland
B)  France, Spain
C)  China, Japan
D)  Middle East, Africa
E)  Germany, the United KingdomF) A) and E)
G) D) and E)

Question 2

FIGURE 7-5 
-Kit Kat (see Figure 7-5 above)  is pronounced "kitto katsu" in Japanese, which roughly translates to "I hope you win." Japanese teens eat Kit Kat bars for good luck, particularly when taking crucial school exams.This is the result of

Accepted Answer

A)  faulty semiotics.
B)  semantic symbolism.
C)  an unexpected mistake in back translation.
D)  an intentional manipulation of a cultural icon.
E)  a clever example of intentional transliteration.F) A) and D)
G) A) and E)

Question 3

If you were responsible for marketing communications at a company that manufactures office supplies and had to provide product literature to be distributed in France, you would be wise to use ___________, whereby you have someone to translate your literature from American English into French, and then have someone else in France translate the French into American English.

Accepted Answer

A)  back talk
B)  back translation
C)  double talk
D)  double entendre
E)  double indemnityF) C) and D)
G) B) and D)

Question 4

A government tax on goods or services entering a country is referred to as a

Accepted Answer

A)  GATT tax.
B)  quota.
C)  tariff.
D)  foreign excise tax.
E)  farm subsidy.F) A) and B)
G) B) and E)

Question 5

Recently the Japanese government, under pressure from its domestic farm lobby, slapped government taxes on mushrooms, leeks, and the reeds used in tatami mats that were being imported from China.Japan levied

Accepted Answer

A)  GATT taxes.
B)  quotas.
C)  tariffs.
D)  foreign excise taxes.
E)  exchange subsidies.F) A) and D)
G) All of the above

Question 6

Which of the following statements about the World Trade Organization (WTO)  is most accurate?

Accepted Answer

A)  The World Trade organization is a temporary institution.
B)  The 153 member countries of the WTO account for less than 25 percent of world trade.
C)  The WTO sets rules governing trade among its members.
D)  The WTO uses panels of trade experts who can issue non-binding recommendations.
E)  The WTO was formed by the United Nations.F) A) and C)
G) A) and B)

Question 7

The EU has benefited its member nations because most tariffs that affect pricing practices have been removed, fewer regulatory restrictions on transportation, advertising, and promotion imposed by countries; and

Accepted Answer

A)  there is a credit reserve of funds to protect against world recessions.
B)  there is a common language advantage amongst EU consumers.
C)  most companies within the union are becoming global partnerships.
D)  there is a legally binding enforcement code for misconduct.
E)  firms do not need to market their products and services on a nation-by-nation basis.F) C) and D)
G) A) and B)

Question 8

An assessment of a country or regional political-regulatory climate includes an analysis of its political stability and __________.

Accepted Answer

A)  ISO 9000 rating
B)  stock market performance
C)  trade regulations
D)  cultural diversity
E)  division of subsidiariesF) B) and E)
G) A) and E)

Question 9

A form of low risk and capital-free entry into international markets that includes local manufacturing and local assembly is referred to as

Accepted Answer

A)  indirect exporting.
B)  direct ownership.
C)  joint ventures.
D)  licensing.
E)  direct exporting.F) A) and C)
G) B) and E)

Question 10

President Bill Clinton attempted to protect American firms from foreign competition by placing a government tax on Japanese automobiles imported to the United States.President Clinton's goal was to raise the price on Japanese imports, thereby encouraging American consumers to purchase American-made automobiles.The tax the President threatened to impose is an example of a(n)  __________.

Accepted Answer

A)  boycott
B)  tariff
C)  quota
D)  sanction
E)  exchange subsidyF) A) and E)
G) D) and E)

Question 11

FIGURE 7-6 
-According to Figure 7-6 above, points "B" would most likely be __________.

Accepted Answer

A)  exporting
B)  joint venture
C)  direct investment
D)  franchising
E)  licensingF) D) and E)
G) C) and E)

Question 12

Values refer to

Accepted Answer

A)  personally or socially held beliefs that are consistent within a given culture.
B)  the beliefs that dictate a person's behavior often derived from a religious code of conduct.
C)  personally or socially preferable modes of conduct or states of existence that tend to persist over time.
D)  the innate sense of what a person considers being right or wrong in terms of his or her own conduct when dealing with others.
E)  personal traits regarding honesty and integrity and ones preferable modes of conduct or states of existence that have been passed down from generation to generation.F) B) and E)
G) C) and D)

Question 13

A New York carwash owner wanted to open a carwash in Quebec, Canada.He hired a U.S.translator to create signage for the new venture and to design some simple advertising.It was not until the business was opened that he learned that he should have used __________.His French signs actually said "car bath" instead of "car wash."

Accepted Answer

A)  unispeak
B)  semiotics
C)  back translation
D)  semantic symbolism
E)  linguistic exchangeF) A) and B)
G) A) and C)

Question 14

When Breathe Right decided to enter the global market there were many contributing factors such as countries having a large over-the-counter (OTC)  market, high per-capita spending in the OTC market, and future prospects for growth.However, according to Kevin McKenna, vice president for international at CNS, the real key to success is

Accepted Answer

A)  selecting a country where there will be virtually no product competition.
B)  having a local partner that is entrepreneurial with an ability to distribute and sell.
C)  capitalizing on America's reputation as a leader in medical innovation.
D)  having an internationally known celebrity spokesperson that transcends national boundaries.
E)  having a product that can easily be manufactured and distributed because of its simplicity and quality.F) B) and D)
G) A) and B)

Question 15

Identify and describe the factors a company should consider in order to do a thorough cross-cultural analysis.In your answer be sure to define cross-cultural analysis.

Accepted Answer

Cross-cultural analysis involves the stu...

Question 16

The European Union consists of 27 member countries.This single market houses more than __________ million consumers with a combined GDP larger than that of the United States.

Accepted Answer

A)  100
B)  200
C)  300
D)  400
E)  500F) A) and E)
G) B) and E)

Question 17

Offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee is referred to as

Accepted Answer

A)  direct exporting.
B)  indirect exporting.
C)  licensing.
D)  contract manufacturing.
E)  outside branding.F) B) and E)
G) All of the above

Question 18

Designing a product to serve the unmet needs of a foreign nation is which type of product strategy?

Accepted Answer

A)  product extension
B)  product customization
C)  product adaptation
D)  product invention
E)  product integrationF) All of the above
G) B) and C)

Question 19

The U.S.motorcycle manufacturer Harley-Davidson uses intermediaries to sell its motorcycles in numerous nations outside the U.S.Harley-Davidson uses

Accepted Answer

A)  direct exporting.
B)  indirect exporting.
C)  licensing.
D)  contract manufacturing.
E)  foreign assembly.F) B) and E)
G) A) and B)

Question 20

FIGURE 7-2 
-Pepsi-Cola, now available in more than 190 countries and territories.Figure 7-2 above-"How to make jeans last 10 years" - is targeted at

Accepted Answer

A)  supermodels
B)  pop stars
C)  weight-conscious consumers
D)  teenagers
E)  aspiring actorsF) A) and B)
G) D) and E)

Exam 7: Understanding and Reaching Global Consumers and Markets

A form of low risk and capital-free entry into international markets that includes local manufacturing and local assembly is referred to as

Correct Answer
verified

Correct Answer
verified

A government tax on goods or services entering a country is referred to as a

Correct Answer
verified

Correct Answer
verified

The U.S.motorcycle manufacturer Harley-Davidson uses intermediaries to sell its motorcycles in numerous nations outside the U.S.Harley-Davidson uses

Correct Answer
verified

Values refer to

Correct Answer
verified

Identify and describe the factors a company should consider in order to do a thorough cross-cultural analysis.In your answer be sure to define cross-cultural analysis.

Correct Answer
verified
Cross-cultural analysis involves the stu...
View Answer

The European Union consists of 27 member countries.This single market houses more than __________ million consumers with a combined GDP larger than that of the United States.

Correct Answer
verified

The EU has benefited its member nations because most tariffs that affect pricing practices have been removed, fewer regulatory restrictions on transportation, advertising, and promotion imposed by countries; and

Correct Answer
verified

Designing a product to serve the unmet needs of a foreign nation is which type of product strategy?

Correct Answer
verified

FIGURE 7-5 -Kit Kat (see Figure 7-5 above) is pronounced "kitto katsu" in Japanese, which roughly translates to "I hope you win." Japanese teens eat Kit Kat bars for good luck, particularly when taking crucial school exams.This is the result of

Correct Answer
verified

Offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee is referred to as

Correct Answer
verified

FIGURE 7-2 -Pepsi-Cola, now available in more than 190 countries and territories.Figure 7-2 above-"How to make jeans last 10 years" - is targeted at

Correct Answer
verified

Recently the Japanese government, under pressure from its domestic farm lobby, slapped government taxes on mushrooms, leeks, and the reeds used in tatami mats that were being imported from China.Japan levied

Correct Answer
verified

Correct Answer
verified

FIGURE 7-6 -According to Figure 7-6 above, points "B" would most likely be __________.

Correct Answer
verified

Trade among nations or regions depends on political stability.In recent times, billions of dollars have been lost in the and as a result of internal political strife, terrorism, and war.

Correct Answer
verified

An assessment of a country or regional political-regulatory climate includes an analysis of its political stability and __________.

Correct Answer
verified

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Correct Answer
verified

Correct Answer
verified

Exam 7: Understanding and Reaching Global Consumers and Markets

A form of low risk and capital-free entry into international markets that includes local manufacturing and local assembly is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A government tax on goods or services entering a country is referred to as a

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The U.S.motorcycle manufacturer Harley-Davidson uses intermediaries to sell its motorcycles in numerous nations outside the U.S.Harley-Davidson uses

Correct AnswerverifiedShow Answer

Values refer to

Correct AnswerverifiedShow Answer

Identify and describe the factors a company should consider in order to do a thorough cross-cultural analysis.In your answer be sure to define cross-cultural analysis.

Correct AnswerverifiedCross-cultural analysis involves the stu...View AnswerShow Answer

The European Union consists of 27 member countries.This single market houses more than __________ million consumers with a combined GDP larger than that of the United States.

Correct AnswerverifiedShow Answer

The EU has benefited its member nations because most tariffs that affect pricing practices have been removed, fewer regulatory restrictions on transportation, advertising, and promotion imposed by countries; and

Correct AnswerverifiedShow Answer

Designing a product to serve the unmet needs of a foreign nation is which type of product strategy?

Correct AnswerverifiedShow Answer

FIGURE 7-5 -Kit Kat (see Figure 7-5 above) is pronounced "kitto katsu" in Japanese, which roughly translates to "I hope you win." Japanese teens eat Kit Kat bars for good luck, particularly when taking crucial school exams.This is the result of

Correct AnswerverifiedShow Answer

Offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee is referred to as

Correct AnswerverifiedShow Answer

FIGURE 7-2 -Pepsi-Cola, now available in more than 190 countries and territories.Figure 7-2 above-"How to make jeans last 10 years" - is targeted at

Correct AnswerverifiedShow Answer

Recently the Japanese government, under pressure from its domestic farm lobby, slapped government taxes on mushrooms, leeks, and the reeds used in tatami mats that were being imported from China.Japan levied

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

FIGURE 7-6 -According to Figure 7-6 above, points "B" would most likely be __________.

Correct AnswerverifiedShow Answer

Trade among nations or regions depends on political stability.In recent times, billions of dollars have been lost in the __________ and __________ as a result of internal political strife, terrorism, and war.

Correct AnswerverifiedShow Answer

An assessment of a country or regional political-regulatory climate includes an analysis of its political stability and __________.

Correct AnswerverifiedShow Answer

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Cross-cultural analysis involves the stu...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Trade among nations or regions depends on political stability.In recent times, billions of dollars have been lost in the and as a result of internal political strife, terrorism, and war.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified