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Exam 16: Supply Chain and Channel Management

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Question 41

True/False

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Quick response (QR)inventory systems allow retailers to maximize their inventory holdings.

A) True
B) False

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Question 42

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Walmart needs P&G to satisfy its customers,and P&G recognizes that if it can keep Walmart happy,it will have more than enough business for years to come.Walmart and P&G recognize that it is in their common interest to be

A) separate identities.
B) strategic partners.
C) supply chain intermediaries.
D) in a corporate vertical marketing system.
E) in an administered vertical marketing system.

F) B) and C)
G) B) and E)

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Question 43

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A(n) __________ is a 13-digit code retailers can use to track inventory.

A(n) _______ is used in the shipment of products directly to customers.

When manufacturers such as Pampered Chef sell directly to consumers,they perform both production and retailing activities.

Although conflict is likely to occur in any marketing channel,it is generally more pronounced when

H&M has adopted the inventory management system that delivers less merchandise on a more frequent basis than in traditional inventory systems.The firm gets the merchandise just in time for it to be used in the manufacture of another product or for sale when the customer wants it.This is an example of a ___________ inventory system.

Some retailers require their suppliers to ship merchandise ___________,thus eliminating the time and expense associated with ticketing and marking.

Walmart may have _________ power if a supplier desperately wants to be associated with Walmart,because being known as an important Walmart supplier enables that supplier to attract other retailers' business.

As a very small manufacturer of nutritional products for race horses,Horse Health Products Company maintained information using bookkeeping and inventory management software and communicated with customers through e-mail and fax.As its business expanded,Horse Health Products's owner began to consider creating an electronic data interchange.What could an EDI system do for his company?

What types of firms typically operate distribution centers?

Compare an independent supply chain with a vertical marketing system.

Felicia had just taken over her family's business after spending ten years in the marketing department of a large corporation.She met with a representative from one of her firm's biggest customers,who told her,"We should think about how we can make the pie bigger rather than fighting over the size of the slices." She had expected a more cutthroat approach rather than this call for a

Marketing channel management adds value because it gets products to customers efficiently,quickly,and at low cost.

Which of the following is true regarding the ticketing and marking process?

After installing a(n) _______ in its JIT system,Chocolate Tree (a retail chocolate store) was able to reduce lead time for merchandise orders.

A(n) __________ is a document used by a forklift driver indicating how much of each item to get from specific storage areas.

Shorter lead times allow retailers

Universal product codes (UPCs)are used to describe products for inventory taxation purposes.

What are the two major problems related to QR systems?