Question 1

What is a subculture? Name examples of products targeted at American subcultures.

Accepted Answer

Subculture refers to a subgroup with uni...

Question 2

All of the following would impact your decision about when to buy an offering except

Accepted Answer

A)  the manufacturer is currently offering a $25 rebate.
B)  you don't have the money now and don't get paid until Friday.
C)  the product is on sale.
D)  the store is closing in 10 minutes.
E)  the retailer's return policy is very relaxed.F) B) and E)
G) A) and D)

Question 3

One evening while watching TV, your stomach growls. You see an ad for Subway. You walk to the Subway shop and buy a sandwich, which tastes great. In terms of behavioral learning, your hunger is a

Accepted Answer

A)  reinforcement.
B)  cue.
C)  response.
D)  prompt.
E)  drive.F) C) and D)
G) D) and E)

Question 4

When a man picks up a bottle of wine and tells the salesclerk, "I'm taking this to a dinner party tonight," which situational influence is being demonstrated?

Accepted Answer

A)  purchase task
B)  social surroundings
C)  physical surroundings
D)  temporal effects
E)  antecedent statesF) A) and D)
G) A) and E)

Question 5

Cognitive dissonance refers to

Accepted Answer

A)  feelings of guilt for purchasing a product or service that was not consistent with a consumer's moral or ethical beliefs.
B)  feelings of discomfort associated with purchasing something purely for the sake of prestige.
C)  the feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives.
D)  feelings of discontent after a purchase has been made when the product fails to perform up to expectations.
E)  feelings of discontent before a purchase has been made when the customer finds out that he or she paid more for the product than necessary.F) B) and E)
G) A) and C)

Question 6

A reference group that a person wishes to be a member of or wishes to be identified with is referred to as __________ group.

Accepted Answer

A)  a preference
B)  an associative
C)  an aspiration
D)  an assimilation
E)  an integratedF) B) and D)
G) A) and B)

Question 7

What attitude change approach did Colgate marketers use to encourage consumers to purchase its product when it began to include the antibacterial agent triclosan in its product?

Accepted Answer

A)  changing beliefs about the extent to which a brand has certain attributes
B)  changing the perceived importance of attributes
C)  adding new attributes to the product
D)  providing free trials of the new product
E)  obtaining a seal of approval to reduce consumers' risk and encourage purchasesF) A) and D)
G) B) and E)

Question 8

In the VALS framework, consumers who spend much of their income on technology, entertainment, and socializing, are called

Accepted Answer

A)  Believers.
B)  Experiencers.
C)  Strivers.
D)  Makers.
E)  Thinkers.F) All of the above
G) A) and D)

Question 9

Scanning your memory for previous experiences with products or brands is called

Accepted Answer

A)  problem recognition.
B)  alternative evaluation.
C)  cognitive dissonance.
D)  internal search.
E)  external search.F) A) and B)
G) B) and C)

Question 10

______________ occurs when a response elicited by one stimulus (cue)  is generalized to another stimulus. Using the same brand name for different products is an application of this concept.

Accepted Answer

A)  Selective comprehension
B)  Selective retention
C)  Stimulus generalization
D)  Stimulus discrimination
E)  Routine problem solvingF) A) and C)
G) C) and E)

Question 11

Nico wants to buy a new digital camera for his semester studying abroad but he knows very little about cameras, having never owned one. As a result, he has begun asking for advice from friends and relatives. In addition, he has talked to salespeople at a Wolf camera shop and Best Buy and he has looked at some websites. Nico is engaging in

Accepted Answer

A)  problem recognition.
B)  an internal search.
C)  the purchase decision.
D)  an external search.
E)  the creation of an antecedent state.F) A) and B)
G) A) and C)

Question 12

When strolling through the grocery store, a toddler tells her mother, "Yuck, I don't like peas." Her mother puts down the peas and chooses green beans instead. The role of the little girl in this purchase was that of

Accepted Answer

A)  information gatherer.
B)  influencer.
C)  purchaser.
D)  decision maker.
E)  user.F) A) and C)
G) A) and D)

Question 13

An opinion leader is an individual

Accepted Answer

A)  within an organization who influences decision making.
B)  who is able to use moral persuasion to get others to comply with the latest trends.
C)  in an organization who encourages other paid individuals to forward marketer-initiated messages to others via e-mail, social networking, websites, and blogs.
D)  who exerts direct or indirect social influence over others.
E)  who is able and willing to cut red tape and move an organization's marketing program forward.F) A) and D)
G) A) and C)

Question 14

Reference groups refer to

Accepted Answer

A)  the relatively permanent, homogeneous divisions in a society that consists of people who share similar values, interests, and behaviors.
B)  individuals who exert direct or indirect social influence over others.
C)  people to whom an individual looks as a basis for self-appraisal or as a source of personal standards.
D)  those buyers who, through the size of their purchases, affect where marketing dollars will be spent.
E)  those with whom a person does not wish to be a member of or identified.F) A) and D)
G) All of the above

Question 15

Those behaviors that result from repeated experience and reasoning are referred to as

Accepted Answer

A)  psychosocial edification.
B)  acculturation.
C)  attitudinal identification.
D)  wisdom.
E)  learning.F) A) and B)
G) All of the above

Question 16

All of the following are situational influences that can have an impact on a consumer's purchase decision process except

Accepted Answer

A)  physical surroundings.
B)  purchase task.
C)  temporal effects.
D)  consumer involvement.
E)  antecedent states.F) A) and B)
G) A) and C)

Question 17

Research has found that for many products, including soft drinks, coffee, and cosmetics, consumers are unable to distinguish among brands in blind tests (i.e., taste or other use of the products without labels) . Nonetheless, even when prices are similar, consumers have strong preferences for specific brands. They may buy out of habit, which is the basis of

Accepted Answer

A)  extended problem solving.
B)  limited problem solving.
C)  routine problem solving.
D)  high-involvement problem solving.
E)  personal problem solving.F) A) and E)
G) A) and D)

Question 18

When Aurelia looked in her closet and said, "I don't have anything to wear to the party this weekend," she seems to be in which stage of the consumer purchase decision process?

Accepted Answer

A)  purchase decision
B)  alternative evaluation
C)  information search
D)  problem recognition
E)  postpurchase behaviorF) All of the above
G) D) and E)

Question 19

Involvement refers to

Accepted Answer

A)  the external influences that affect a consumer's purchase.
B)  the personal, social, and economic significance of the purchase to the consumer.
C)  the level of difficulty involved in making a purchase.
D)  the total number of people involved in the actual exchange process.
E)  the time, energy, and personal investment that will be required to use a product.F) A) and C)
G) C) and E)

Question 20

Between classes, many college students stop at conveniently located vending machines for their favorite candy bars and soft drinks. Their choices are generally made quickly and with little or no effort to consider alternative product offerings. These college students are most likely involved in __________ problem solving purchase situations.

Accepted Answer

A)  limited
B)  routine
C)  extensive
D)  intensive
E)  unlimitedF) C) and D)
G) B) and D)

Exam 5: Understanding Consumer Behavior

One evening while watching TV, your stomach growls. You see an ad for Subway. You walk to the Subway shop and buy a sandwich, which tastes great. In terms of behavioral learning, your hunger is a

Correct Answer
verified

What is a subculture? Name examples of products targeted at American subcultures.

Correct Answer
verified
Subculture refers to a subgroup with uni...
View Answer

Involvement refers to

Correct Answer
verified

What attitude change approach did Colgate marketers use to encourage consumers to purchase its product when it began to include the antibacterial agent triclosan in its product?

Correct Answer
verified

______________ occurs when a response elicited by one stimulus (cue) is generalized to another stimulus. Using the same brand name for different products is an application of this concept.

Correct Answer
verified

In the VALS framework, consumers who spend much of their income on technology, entertainment, and socializing, are called

Correct Answer
verified

When Aurelia looked in her closet and said, "I don't have anything to wear to the party this weekend," she seems to be in which stage of the consumer purchase decision process?

Correct Answer
verified

Correct Answer
verified

When a man picks up a bottle of wine and tells the salesclerk, "I'm taking this to a dinner party tonight," which situational influence is being demonstrated?

Correct Answer
verified

A reference group that a person wishes to be a member of or wishes to be identified with is referred to as __________ group.

Correct Answer
verified

All of the following are situational influences that can have an impact on a consumer's purchase decision process except

Correct Answer
verified

Scanning your memory for previous experiences with products or brands is called

Correct Answer
verified

Cognitive dissonance refers to

Correct Answer
verified

Reference groups refer to

Correct Answer
verified

When strolling through the grocery store, a toddler tells her mother, "Yuck, I don't like peas." Her mother puts down the peas and chooses green beans instead. The role of the little girl in this purchase was that of

Correct Answer
verified

Those behaviors that result from repeated experience and reasoning are referred to as

Correct Answer
verified

Correct Answer
verified

All of the following would impact your decision about when to buy an offering except

Correct Answer
verified

Correct Answer
verified

An opinion leader is an individual

Correct Answer
verified

Exam 5: Understanding Consumer Behavior

One evening while watching TV, your stomach growls. You see an ad for Subway. You walk to the Subway shop and buy a sandwich, which tastes great. In terms of behavioral learning, your hunger is a

Correct AnswerverifiedShow Answer

What is a subculture? Name examples of products targeted at American subcultures.

Correct AnswerverifiedSubculture refers to a subgroup with uni...View AnswerShow Answer

Involvement refers to

Correct AnswerverifiedShow Answer

What attitude change approach did Colgate marketers use to encourage consumers to purchase its product when it began to include the antibacterial agent triclosan in its product?

Correct AnswerverifiedShow Answer

______________ occurs when a response elicited by one stimulus (cue) is generalized to another stimulus. Using the same brand name for different products is an application of this concept.

Correct AnswerverifiedShow Answer

In the VALS framework, consumers who spend much of their income on technology, entertainment, and socializing, are called

Correct AnswerverifiedShow Answer

When Aurelia looked in her closet and said, "I don't have anything to wear to the party this weekend," she seems to be in which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

When a man picks up a bottle of wine and tells the salesclerk, "I'm taking this to a dinner party tonight," which situational influence is being demonstrated?

Correct AnswerverifiedShow Answer

A reference group that a person wishes to be a member of or wishes to be identified with is referred to as __________ group.

Correct AnswerverifiedShow Answer

All of the following are situational influences that can have an impact on a consumer's purchase decision process except

Correct AnswerverifiedShow Answer

Scanning your memory for previous experiences with products or brands is called

Correct AnswerverifiedShow Answer

Cognitive dissonance refers to

Correct AnswerverifiedShow Answer

Reference groups refer to

Correct AnswerverifiedShow Answer

When strolling through the grocery store, a toddler tells her mother, "Yuck, I don't like peas." Her mother puts down the peas and chooses green beans instead. The role of the little girl in this purchase was that of

Correct AnswerverifiedShow Answer

Those behaviors that result from repeated experience and reasoning are referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

All of the following would impact your decision about when to buy an offering except

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

An opinion leader is an individual

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
verified
Subculture refers to a subgroup with uni...
View Answer

Correct Answer
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