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Exam 3: Ebusiness: Electronic Business Value

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Question 161

Multiple Choice

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What measures the number of people a firm can communicate with all over the world?

A) Information
B) Mass communication
C) Information reach
D) Cybertronics

E) B) and D)
F) B) and C)

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Question 162

True/False

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The primary objective of knowledge management is to be sure that a company's knowledge of facts,sources of information,and solutions are readily available to all employees whenever it is needed.

A) True
B) False

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Question 163

Multiple Choice

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Websites can generate revenue by using which of the following?

Pay-per-click generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call.

Which of the below is not a valid form of an ebusiness revenue model?

What is the difference between asynchronous and synchronous communication?

A __________ is an online marketing technique where a small file deposited on a hard drive by a website containing information about customers and their browsing activities.

Which of the below statements is accurate when considering the ebusiness challenge of adhering to taxation rules?

What does RSS stand for?

A social bookmark is a locally stored URL or the address of a file or Internet page saved as a shortcut.

The network effect describes how products in a network increase in value to users as the number of users increases.

__________ measures advertising effectiveness by counting visitor interactions with the target ad,including time spent viewing the ad,number of pages viewed,and number of repeat visits to the advertisement.

A click-and-motor business operates on the Internet only without a physical store.

Knowledge can be a real competitive advantage for an organization.The most common form of collective intelligence found inside the organization is knowledge management (KM),which involves capturing,classifying,evaluating,retrieving,and sharing information assets in a way that provides context for effective decisions and actions.

What are the three primary models that a B2C can use to operate?

A knowledge management system (KMS)supports the capturing,organization,and dissemination of knowledge (i.e.,know-how)throughout an organization.KMS can distribute an organization's knowledge base by interconnecting people and digitally gathering their expertise.

Google is an example of a _________-play business.

What is a component of Web 3.0 that describes things in a way that computers can understand?

For the past 20 years,Perry has been an owner of several Coldwell Banker Real Estate franchises.To increase business Perry spends a great deal of money marketing and advertising his businesses online.Perry decides he would like to move beyond just marketing and create an actual ebusiness that acts like a search engine but only focuses on the real estate industry.The main revenue source for this Perry's ebusiness will be a charge of $50 a month for each property that is listed on the website.What is the primary revenue model for Perry's new business?

Which of the following best describes Web 1.0?