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_________ management systems maintain customer contact information and identify prospective customers for future sales.

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Supply chain ________ management enables an organization to react more quickly to resolve supply chain issues.

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Middleware translates information between disparate systems.

A) True
B) False

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Which question below represents a CRM analyzing technology question?


A) Why did sales not meet forecasts?
B) What customers are at risk of leaving?
C) What is the total revenue by customer?
D) All of the above

E) A) and D)
F) A) and C)

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What automates order processes from initial customer inquiry to final product delivery?


A) Supply chain event management
B) Selling chain management
C) Collaborative engineering
D) Collaborative demand planning

E) A) and B)
F) B) and C)

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Campaign management systems guide users through marketing campaigns by performing such tasks as campaign definition,planning,scheduling,segmentation,and success analysis.

A) True
B) False

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What is a current or existing system that will become the base for upgrading or integrating with a new system?


A) Legitimate system
B) Legacy system
C) List generator system
D) All of the above

E) C) and D)
F) All of the above

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Which of the following represents operational CRM?


A) Supports traditional transactional processing
B) Supports day-to-day front-office operations
C) Supports operations that deal directly with the customers
D) All of the above

E) A) and B)
F) None of the above

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What is an organization performing when it asks questions such as "which customers are at risk of leaving"?


A) CRM reporting technologies
B) CRM analyzing technologies
C) CRM processing technologies
D) CRM predicting technologies

E) None of the above
F) B) and C)

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What are the primary business benefits of an ERP system?


A) Sales forecasts,sales strategies,and marketing campaigns
B) Market demand,resource and capacity constraints,and real-time scheduling
C) Forecasting,planning,purchasing,material management,warehousing,inventory,and distribution
D) All of the above

E) None of the above
F) A) and B)

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Enterprise resource planning systems ______________ all departments and functions throughout an organization into a single IT system.

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The customers' customer is upstream in the supply chain.

A) True
B) False

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Which of the following describes an ERP system?


A) ERP systems provide a foundation for collaboration between departments
B) ERP systems enable people in different business areas to communicate
C) ERP systems have been widely adopted in large organizations to store critical knowledge used to make the decisions that drive the organization's performance
D) All of the above

E) None of the above
F) A) and B)

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___________ office operations deal directly with the customer.

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Which of the following is a common customer service CRM metric?


A) Number of new prospective customers
B) Number of marketing campaigns
C) Average time to resolution
D) Revenue generated by marketing campaigns

E) A) and C)
F) B) and C)

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Call scripting occurs when a customer service representative answers customer inquiries and solves problems by email and IMing.

A) True
B) False

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What is it called when distorted product-demand information ripples from one partner to the next throughout the supply chain?


A) Bullwhip effect
B) Demand planning systems
C) Supply chain planning systems
D) Supply chain execution systems

E) A) and B)
F) B) and C)

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Today,SCM systems focus on extending beyond an organization's four walls to influence:


A) Suppliers
B) Suppliers' supplier
C) Customers' customer
D) All of the above

E) A) and D)
F) B) and C)

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Collaborative demand planning reduces product development costs.

A) True
B) False

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Collaborative demand planning reduces inventory investments,while improving customer satisfaction.

A) True
B) False

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