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Which of the following best describes Web 1.0?


A) Static text-based information websites
B) Static electricity and connectivity
C) Social media
D) Technology intelligence

E) None of the above
F) A) and C)

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As a trainer for Exempla Healthcare, Tina is faced with many challenges to properly train her new hires.There are more than 40 different locations where Exempla employees work across the Chicago metro area.Tina decides to implement some valuable ebusiness tools to help reduce traveling costs, increase speed, and provide flexibility for completing training sessions with all the new hires.Tina primarily uses PowerPoints and videos during her training modules.What is the most effective ebusiness tool for Tina to implement and accomplish all of her training goals?


A) IMing
B) Webinar
C) Blog
D) Email

E) A) and C)
F) None of the above

Correct Answer

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Several companies were outlined in the book to launch new businesses by capitalizing on disruptive technology.One example is _______________, who launched the revolutionary products such as the iPod and the iPhone.

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Which company is expecting to gain the majority of its returns on existing investments?


A) Dell Computer
B) Johnson & Johnson
C) Procter & Gamble
D) Phillips Petroleum

E) None of the above
F) A) and B)

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Which of the following is not an ISP?


A) Comcast
B) Facebook
C) AOL
D) Earthlink

E) C) and D)
F) A) and C)

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Erik is the president and owner of Watch Out, a local website development company that helps clients create and build unique websites.Many of his daily tasks are heavily technical in nature and require a high level of computer programming and Internet knowledge.Which of the following would Erik primarily use when performing his daily tasks?


A) Source code
B) Brick-and-mortar
C) Information reach
D) Explicit knowledge

E) A) and B)
F) A) and C)

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What are the two categories that include intellectual and knowledge-based assets?


A) Explicit knowledge; tacit knowledge
B) Efficient knowledge; tacit knowledge
C) Intelligent knowledge; explicit knowledge
D) Open knowledge; closed knowledge

E) A) and B)
F) B) and D)

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The three Business 2.0 communication and collaboration tools a business can use to harness the power of people include blogs, wikis, and mashups.

A) True
B) False

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What type of revenue generation model is Google using when it generates revenue by allowing advertisers to bid on common search terms?


A) Awesome
B) Analytics
C) Applications
D) Adwords

E) B) and C)
F) None of the above

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Which term describes the WWW during its first few years of operation between 1991 and 2003?


A) Web 1.0
B) Eshop
C) Open source
D) All of these

E) A) and B)
F) A) and D)

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Content providers are companies that generate revenue by providing digital content such as news, music, photos, or videos, and examples include Netflix and iTunes.

A) True
B) False

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Which of the following are challenges of Business 2.0?


A) Information vandalism
B) Technology dependence
C) Violations of copyright and plagiarism
D) All of these

E) A) and D)
F) C) and D)

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A __________ is an online marketing technique where a small file is deposited on a hard drive by a website; it contains information about customers and their browsing activities.

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Compare disruptive and sustaining technologies, and explain how the Internet and WWW caused business disruption.

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Disruptive technologies offer a new way ...

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Lisa loves her job as an executive recruiter for a large hospital located in Dallas, Texas.Part of Lisa's job requires her to gather industry information, collaborate with partners, compare competitors, and tap into the knowledge of prospective employees, partners, and customers.Which of the following would Lisa use to perform her job?


A) Interactivity metrics
B) Source code
C) Network effect
D) Collective intelligence

E) A) and B)
F) A) and D)

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John has a big issue with turning off his cell phone because he is continuously connected to his friends and family via IMing.It has gotten so bad that John refuses to go to a movie because he cannot possibly live for two hours without being connected.John is suffering from technology __________, a clear challenge of Business 2.0.

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Which of the following is a reason for the growth of the World Wide Web?


A) The microcomputer revolution
B) Advancements in networking hardware
C) Web pages being easy to create and flexible
D) All of these

E) A) and B)
F) None of the above

Correct Answer

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Which of the following terms implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction?


A) Collective intelligence
B) Digital Darwinism
C) Joint venture
D) Sole proprietorship

E) A) and C)
F) None of the above

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Which social media site works by allowing content to find the users, instead of the users having to search for the content?


A) MySpace
B) Facebook
C) Google
D) StumbleUpon

E) C) and D)
F) A) and B)

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What occurs when steps are added to the value chain as new players find ways to add value to the business process?


A) Intermediaries
B) Disintermediation
C) Reintermediation
D) Cybermediation

E) B) and C)
F) B) and D)

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