Question 1

The _______ route to persuasion occurs when interested people focus on arguments.

Accepted Answer

A)  peripheral
B)  central
C)  logical
D)  imageE) A) and D)
F) None of the above

Question 2

Whether a one-sided or two-sided message is more persuasive depends on all of the following EXCEPT

Accepted Answer

A)  whether the audience already agrees with the message.
B)  whether the audience is unaware of opposing arguments.
C)  whether the audience thinks information is being shared in an appropriate way.
D)  whether the audience is unlikely later to consider the opposition.E) A) and B)
F) B) and D)

Question 3

People most vulnerable to cults are usually

Accepted Answer

A)  under the age of 15.
B)  over the age of 30.
C)  lower-class.
D)  under the age of 25 and facing a personal crisis.E) A) and D)
F) All of the above

Question 4

In your marketing class,your assignment is to create an advertisement that will encourage people to buy condom X over condom Y.Given your knowledge of persuasion,which strategy would be most effective?

Accepted Answer

A)  an ad that reads "AIDS kills," along with a suggestion that condom X prevents it
B)  an ad that reads "AIDS kills," along with a suggestion that condom Y does not prevent it
C)  an ad that suggests condom X prevents AIDS
D)  an ad that suggests condom Y does not prevent AIDSE) B) and C)
F) A) and B)

Question 5

Billboards and television commercials tend to use

Accepted Answer

A)  the central route to persuasion.
B)  the peripheral route to persuasion.
C)  the sleeper effect
D)  the direct route to persuasion.E) All of the above
F) A) and C)

Question 6

The credibility of a noncredible person may increase over time if people remember the message more than the reason for discounting it in the first place.This is known as

Accepted Answer

A)  the sleeper effect.
B)  the authority effect.
C)  the primacy effect.
D)  the recency effect.E) All of the above
F) A) and B)

Question 7

Suzy is interested in purchasing a DVD player,and is overwhelmed by the many different models available at her local electronics store.She decides to purchase a shiny,metallic-looking model,as it is the best-looking one in the store.Suzy has been persuaded to purchase this particular DVD player because of the _______ route to persuasion.

Accepted Answer

A)  peripheral
B)  central
C)  logical
D)  imageE) C) and D)
F) A) and B)

Question 8

The motivation to think and analyze is referred to as the need for

Accepted Answer

A)  contemplation.
B)  thinking.
C)  cognition.
D)  central routes.E) All of the above
F) C) and D)

Question 9

When two messages are back to back,followed by a time gap,the _______ effect usually occurs.

Accepted Answer

A)  recency
B)  primacy
C)  channel
D)  sleeperE) All of the above
F) None of the above

Question 10

Apparently,fear arousal facilitates persuasion when

Accepted Answer

A)  fear is extremely high.
B)  fear is moderately high.
C)  the target has low self-esteem.
D)  a way to avoid the almost certain danger is available.E) B) and C)
F) A) and D)

Question 11

The _____-route process is more likely to lead to long-term attitude and behavior changes than is the _____-route process.

Accepted Answer

A)  cognitive;emotional
B)  internal;external
C)  central;peripheral
D)  peripheral;centralE) A) and B)
F) A) and C)

Question 12

Sharon wants to talk to her teenage daughter about the dangers of smoking.Which of the following suggestions is LEAST likely to persuade Sharon's daughter to resist the pressure to smoke?

Accepted Answer

A)  Ask her to think about the negative effects of smoking (e.g. ,cancer) .
B)  Ask her to make a public commitment to not smoke.
C)  Increase her fear of smoking by showing her pictures of lung cancer.
D)  Tell her she is forbidden from smoking and threaten to take away her car if she ever tries it.E) B) and D)
F) None of the above

Question 13

Research on attitude inoculation suggests that religious educators are wise to avoid

Accepted Answer

A)  the two-step flow of communication.
B)  forewarnings to their followers that outsiders will question their beliefs.
C)  using charismatic leaders to attract new converts.
D)  creating a "germ-free ideological environment."E) C) and D)
F) B) and C)

Question 14

An audience is more likely to perceive a speaker as sincere when

Accepted Answer

A)  they avert their eyes.
B)  they talk slowly.
C)  the speaker argues an expected position.
D)  the speaker argues against their own self-interest.E) C) and D)
F) All of the above

Question 15

People who are quick to respond to peripheral cues,such as a communicator's attractiveness,are _______ in the need for cognition.

Accepted Answer

A)  low
B)  average
C)  high
D)  slightly above averageE) None of the above
F) C) and D)

Question 16

Which statement is NOT true about the best way to deal with media information?

Accepted Answer

A)  The more lifelike the medium,the more persuasive the message.
B)  Messages are best comprehended and recalled when written.
C)  When the message is difficult to comprehend it is best written.
D)  Messages are best comprehended and recalled when spoken.E) C) and D)
F) None of the above

Question 17

Forgetting creates the recency effect when

Accepted Answer

A)  time has separated the two messages.
B)  there is little time between the two messages.
C)  the two messages are back to back.
D)  there are two opposing messages.E) All of the above
F) None of the above

Question 18

When would it be best to present a persuasive appeal to an audience that was in a
good mood versus a bad mood? Why?

Accepted Answer

It would be best to present a persuasive...

Question 19

Speaking to a huge anti-union retail store,an anti-union political candidate's expertise seems to

Accepted Answer

A)  increase.
B)  decrease.
C)  stay the same.
D)  lose credibility.E) B) and C)
F) A) and D)

Question 20

Frank (1982) noted that psychotherapy is similar to cults and zealous self-help groups because they provide all of the following EXCEPT

Accepted Answer

A)  isolation from the outside world.
B)  supportive,confiding social relationships.
C)  an offer of expertise and hope.
D)  a set of rituals and learning experiences that promises a new sense of happiness.E) A) and B)
F) All of the above

Exam 7: Persuasion

Whether a one-sided or two-sided message is more persuasive depends on all of the following EXCEPT

Correct Answer
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The _______ route to persuasion occurs when interested people focus on arguments.

Correct Answer
verified

Correct Answer
verified

People who are quick to respond to peripheral cues,such as a communicator's attractiveness,are _______ in the need for cognition.

Correct Answer
verified

Speaking to a huge anti-union retail store,an anti-union political candidate's expertise seems to

Correct Answer
verified

Apparently,fear arousal facilitates persuasion when

Correct Answer
verified

Billboards and television commercials tend to use

Correct Answer
verified

Frank (1982) noted that psychotherapy is similar to cults and zealous self-help groups because they provide all of the following EXCEPT

Correct Answer
verified

People most vulnerable to cults are usually

Correct Answer
verified

Which statement is NOT true about the best way to deal with media information?

Correct Answer
verified

In your marketing class,your assignment is to create an advertisement that will encourage people to buy condom X over condom Y.Given your knowledge of persuasion,which strategy would be most effective?

Correct Answer
verified

Sharon wants to talk to her teenage daughter about the dangers of smoking.Which of the following suggestions is LEAST likely to persuade Sharon's daughter to resist the pressure to smoke?

Correct Answer
verified

The credibility of a noncredible person may increase over time if people remember the message more than the reason for discounting it in the first place.This is known as

Correct Answer
verified

When would it be best to present a persuasive appeal to an audience that was in a good mood versus a bad mood? Why?

Correct Answer
Answered by ExamLex AI
It would be best to present a persuasive...
View Answer

The _-route process is more likely to lead to long-term attitude and behavior changes than is the _-route process.

Correct Answer
verified

Forgetting creates the recency effect when

Correct Answer
verified

The motivation to think and analyze is referred to as the need for

Correct Answer
verified

An audience is more likely to perceive a speaker as sincere when

Correct Answer
verified

When two messages are back to back,followed by a time gap,the _______ effect usually occurs.

Correct Answer
verified

Research on attitude inoculation suggests that religious educators are wise to avoid

Correct Answer
verified

Exam 7: Persuasion

Whether a one-sided or two-sided message is more persuasive depends on all of the following EXCEPT

Correct AnswerverifiedShow Answer

The _______ route to persuasion occurs when interested people focus on arguments.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

People who are quick to respond to peripheral cues,such as a communicator's attractiveness,are _______ in the need for cognition.

Correct AnswerverifiedShow Answer

Speaking to a huge anti-union retail store,an anti-union political candidate's expertise seems to

Correct AnswerverifiedShow Answer

Apparently,fear arousal facilitates persuasion when

Correct AnswerverifiedShow Answer

Billboards and television commercials tend to use

Correct AnswerverifiedShow Answer

Frank (1982) noted that psychotherapy is similar to cults and zealous self-help groups because they provide all of the following EXCEPT

Correct AnswerverifiedShow Answer

People most vulnerable to cults are usually

Correct AnswerverifiedShow Answer

Which statement is NOT true about the best way to deal with media information?

Correct AnswerverifiedShow Answer

In your marketing class,your assignment is to create an advertisement that will encourage people to buy condom X over condom Y.Given your knowledge of persuasion,which strategy would be most effective?

Correct AnswerverifiedShow Answer

Sharon wants to talk to her teenage daughter about the dangers of smoking.Which of the following suggestions is LEAST likely to persuade Sharon's daughter to resist the pressure to smoke?

Correct AnswerverifiedShow Answer

The credibility of a noncredible person may increase over time if people remember the message more than the reason for discounting it in the first place.This is known as

Correct AnswerverifiedShow Answer

When would it be best to present a persuasive appeal to an audience that was in a good mood versus a bad mood? Why?

Correct AnswerAnswered by ExamLex AIIt would be best to present a persuasive...View AnswerShow Answer

The _____-route process is more likely to lead to long-term attitude and behavior changes than is the _____-route process.

Correct AnswerverifiedShow Answer

Forgetting creates the recency effect when

Correct AnswerverifiedShow Answer

The motivation to think and analyze is referred to as the need for

Correct AnswerverifiedShow Answer

An audience is more likely to perceive a speaker as sincere when

Correct AnswerverifiedShow Answer

When two messages are back to back,followed by a time gap,the _______ effect usually occurs.

Correct AnswerverifiedShow Answer

Research on attitude inoculation suggests that religious educators are wise to avoid

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
It would be best to present a persuasive...
View Answer

The _-route process is more likely to lead to long-term attitude and behavior changes than is the _-route process.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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