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A social media information system can generate valuable information about customers, including where they live.

A) True
B) False

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In the context of trading partner agreements, which of the following is true of electronic business Extensible Markup Language (ebXML) ?


A) ebXML does not support the transfer of inventory charts.
B) ebXML enables customers to submit hard copies of agreements.
C) ebXML allows Web browsers to select only the data requested in a search.
D) ebXML does not support communication of purchase orders.

E) All of the above
F) None of the above

Correct Answer

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Which model of e-commerce is an extension of traditional marketing media, such as radio and television?


A) merchant model
B) brokerage model
C) advertising model
D) infomediary model

E) A) and B)
F) C) and D)

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_____ offers a secure, convenient, and portable tool for online shopping and stores personal and financial information, such as credit card numbers, passwords, and PINs.


A) E-cash
B) Digital wallet
C) An e-check
D) E-pay

E) A) and B)
F) A) and D)

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Which tag is an HTML tag that provides information on the keywords that represent the contents of a Web page?


A) head
B) body
C) meta
D) object

E) A) and B)
F) C) and D)

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Outbound logistics, a primary activity in Michael Porter's value chain, includes tasks associated with receiving, storing, and converting raw materials to finished goods.

A) True
B) False

Correct Answer

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One of the advantages of e-commerce is that it:


A) improves customer service.
B) is a universally accepted system.
C) guarantees privacy and security of buyers.
D) is highly accessible throughout the world.

E) A) and C)
F) B) and D)

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Identify the e-commerce business model that brings sellers and buyers together on the Web and collects commissions on transactions between these parties.


A) The merchant model
B) The brokerage model
C) The advertising model
D) The infomediary model

E) B) and D)
F) A) and B)

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Which is an artificial intelligence application that can be used for Web marketing?


A) intelligent agent
B) intelligent updater
C) intelligent link
D) intelligent queue

E) None of the above
F) All of the above

Correct Answer

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Which concept, introduced by Michael Porter, consists of a series of activities designed to meet business needs by adding cost in each phase of the e-commerce process?


A) social engineering
B) search engine optimization
C) packet switching
D) value chain

E) A) and D)
F) A) and C)

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In a buyer-side marketplace, a buyer, or a group of buyers, opens an electronic marketplace and invites sellers to bid on announced products or make a request for quotation.

A) True
B) False

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Explain the concept of click-and-brick e-commerce.

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Answers will vary. Many companies now op...

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Which of the following is true of mobile commerce (m-commerce) applications?


A) They are supported by short-range wireless communication technologies.
B) They predominantly rely on voice recognition and text-to-speech technologies.
C) They are incompatible with 3G and 4G networks.
D) They are based on wired protocols.

E) A) and B)
F) A) and C)

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Click-and-brick e-commerce struggles to incorporate online interaction.

A) True
B) False

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Describe the merchant model of e-commerce.

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Answers will vary. The merchant model tr...

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Provide examples of how e-commerce can enhance a value chain.

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Answers will vary. E-commerce can enhanc...

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Service and support are more important in e-commerce than in traditional commerce because e-commerce companies _____.


A) do not have a physical location to help maintain current customers
B) focus only on attracting new customers
C) do not continue business with unsatisfied customers
D) rarely cut out the middleman in the link between suppliers and consumers

E) A) and B)
F) C) and D)

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E-commerce activities that take place within an organization's data communication network are part of _____  e-commerce.


A) interbusiness
B) agribusiness
C) nonbusiness
D) intrabusiness

E) All of the above
F) B) and C)

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E-commerce is a subset of social commerce.

A) True
B) False

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What can sellers do by participating in buyer-side marketplaces?

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Answers will vary. By participating in b...

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