Question 1

Service and support are more important in e-commerce than in traditional commerce because e-commerce companies _____.

Accepted Answer

A)  do not have a physical location to help maintain current customers
B)  focus only on attracting new customers
C)  do not continue business with unsatisfied customers
D)  rarely cut out the middleman in the link between suppliers and consumersE) All of the above
F) A) and B)

Question 2

In a buyer-side marketplace, a buyer, or a group of buyers, opens an electronic marketplace and invites sellers to bid on announced products or make a request for quotation.

Accepted Answer

A) True 
 B)False

Question 3

E-commerce is a subset of social commerce.

Accepted Answer

A) True 
 B)False

Question 4

Outbound logistics, a primary activity in Michael Porter's value chain, includes tasks associated with receiving, storing, and converting raw materials to finished goods.

Accepted Answer

A) True 
 B)False

Question 5

One of the advantages of e-commerce is that it:

Accepted Answer

A)  improves customer service.
B)  is a universally accepted system.
C)  guarantees privacy and security of buyers.
D)  is highly accessible throughout the world.E) C) and D)
F) A) and C)

Question 6

Explain the concept of click-and-brick e-commerce.

Accepted Answer

Answers will vary. Many companies now op...

Question 7

Which concept, introduced by Michael Porter, consists of a series of activities designed to meet business needs by adding cost in each phase of the e-commerce process?

Accepted Answer

A)  social engineering
B)  search engine optimization
C)  packet switching
D)  value chainE) B) and D)
F) A) and C)

Question 8

Describe the merchant model of e-commerce.

Accepted Answer

Answers will vary. The merchant model tr...

Question 9

A social media information system can generate valuable information about customers, including where they live.

Accepted Answer

A) True 
 B)False

Question 10

_____ offers a secure, convenient, and portable tool for online shopping and stores personal and financial information, such as credit card numbers, passwords, and PINs.

Accepted Answer

A)  E-cash
B)  Digital wallet
C)  An e-check
D)  E-payE) A) and D)
F) None of the above

Question 11

Which model of e-commerce is an extension of traditional marketing media, such as radio and television?

Accepted Answer

A)  merchant model
B)  brokerage model
C)  advertising model
D)  infomediary modelE) A) and D)
F) A) and C)

Question 12

Identify the e-commerce business model that brings sellers and buyers together on the Web and collects commissions on transactions between these parties.

Accepted Answer

A)  The merchant model
B)  The brokerage model
C)  The advertising model
D)  The infomediary modelE) A) and B)
F) None of the above

Question 13

Which is an artificial intelligence application that can be used for Web marketing?

Accepted Answer

A)  intelligent agent
B)  intelligent updater
C)  intelligent link
D)  intelligent queueE) None of the above
F) A) and C)

Question 14

E-commerce activities that take place within an organization's data communication network are part of _____  e-commerce.

Accepted Answer

A)  interbusiness
B)  agribusiness
C)  nonbusiness
D)  intrabusinessE) A) and C)
F) All of the above

Question 15

Which of the following is true of mobile commerce (m-commerce) applications?

Accepted Answer

A)  They are supported by short-range wireless communication technologies.
B)  They predominantly rely on voice recognition and text-to-speech technologies.
C)  They are incompatible with 3G and 4G networks.
D)  They are based on wired protocols.E) B) and D)
F) A) and B)

Question 16

Provide examples of how e-commerce can enhance a value chain.

Accepted Answer

Answers will vary. E-commerce can enhanc...

Question 17

What can sellers do by participating in buyer-side marketplaces?

Accepted Answer

Answers will vary. By participating in b...

Question 18

In the context of trading partner agreements, which of the following is true of electronic business Extensible Markup Language (ebXML) ?

Accepted Answer

A)  ebXML does not support the transfer of inventory charts.
B)  ebXML enables customers to submit hard copies of agreements.
C)  ebXML allows Web browsers to select only the data requested in a search.
D)  ebXML does not support communication of purchase orders.E) A) and D)
F) C) and D)

Question 19

Which tag is an HTML tag that provides information on the keywords that represent the contents of a Web page?

Accepted Answer

A)  head
B)  body
C)  meta
D)  objectE) All of the above
F) None of the above

Question 20

Click-and-brick e-commerce struggles to incorporate online interaction.

Accepted Answer

A) True 
 B)False

Exam 8: E-Commerce

A social media information system can generate valuable information about customers, including where they live.

Correct AnswerverifiedShow Answer

In the context of trading partner agreements, which of the following is true of electronic business Extensible Markup Language (ebXML) ?

Correct AnswerverifiedShow Answer

Which model of e-commerce is an extension of traditional marketing media, such as radio and television?

Correct AnswerverifiedShow Answer

_____ offers a secure, convenient, and portable tool for online shopping and stores personal and financial information, such as credit card numbers, passwords, and PINs.

Correct AnswerverifiedShow Answer

Which tag is an HTML tag that provides information on the keywords that represent the contents of a Web page?

Correct AnswerverifiedShow Answer

Outbound logistics, a primary activity in Michael Porter's value chain, includes tasks associated with receiving, storing, and converting raw materials to finished goods.

Correct AnswerverifiedShow Answer

One of the advantages of e-commerce is that it:

Correct AnswerverifiedShow Answer

Identify the e-commerce business model that brings sellers and buyers together on the Web and collects commissions on transactions between these parties.

Correct AnswerverifiedShow Answer

Which is an artificial intelligence application that can be used for Web marketing?

Correct AnswerverifiedShow Answer

Which concept, introduced by Michael Porter, consists of a series of activities designed to meet business needs by adding cost in each phase of the e-commerce process?

Correct AnswerverifiedShow Answer

In a buyer-side marketplace, a buyer, or a group of buyers, opens an electronic marketplace and invites sellers to bid on announced products or make a request for quotation.

Correct AnswerverifiedShow Answer

Explain the concept of click-and-brick e-commerce.

Correct AnswerverifiedAnswers will vary. Many companies now op...View AnswerShow Answer

Which of the following is true of mobile commerce (m-commerce) applications?

Correct AnswerverifiedShow Answer

Click-and-brick e-commerce struggles to incorporate online interaction.

Correct AnswerverifiedShow Answer

Describe the merchant model of e-commerce.

Correct AnswerverifiedAnswers will vary. The merchant model tr...View AnswerShow Answer

Provide examples of how e-commerce can enhance a value chain.

Correct AnswerverifiedAnswers will vary. E-commerce can enhanc...View AnswerShow Answer

Service and support are more important in e-commerce than in traditional commerce because e-commerce companies _____.

Correct AnswerverifiedShow Answer

E-commerce activities that take place within an organization's data communication network are part of _____ e-commerce.

Correct AnswerverifiedShow Answer

E-commerce is a subset of social commerce.

Correct AnswerverifiedShow Answer

What can sellers do by participating in buyer-side marketplaces?

Correct AnswerverifiedAnswers will vary. By participating in b...View AnswerShow Answer

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Answers will vary. Many companies now op...
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Answers will vary. The merchant model tr...
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Answers will vary. E-commerce can enhanc...
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Answers will vary. By participating in b...
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