Question 1

In marketing, the form of competition that occurs when only one firm sells the product is referred to as

Accepted Answer

A)   pure competition.
B)   a megopoly.
C)   an oligopoly.
D)   monopolistic competition.
E)   a pure monopoly.F) B) and C)
G) All of the above

Question 2

At 3M, the "Pollution Prevention Pays" (3P)  program has generated over 11,000 3P projects that eliminated more than two billion tons of air, water, and solid-waste pollutants from the environment. This is an example of

Accepted Answer

A)   proactive marketing.
B)   green marketing.
C)   consumerism.
D)   an ecological code of ethics.
E)   cause marketing.F) B) and D)
G) A) and E)

Question 3

A formal statement of ethical principles and rules of conduct is referred to as

Accepted Answer

A)   an ethical mission.
B)   a moral code.
C)   a core value pronouncement.
D)   a code of conduct.
E)   a code of ethics.F) B) and C)
G) B) and D)

Question 4

Which of the following statements best describes the activities of a whistle-blower?

Accepted Answer

A)   An employee is unhappy because his company is downsizing.
B)   An employee tells the Consumer Product Safety Commission his company falsified safety reports on a child's car seat.
C)   A salesperson for a company finds out that a member of his softball team, who works for another firm, "borrowed" some wheelbarrows from that firm to use for his personal use and calls his boss.
D)   An employee criticizes his employer's finance personnel to his fellow co-workers for picking the wrong stocks in his retirement fund; they lost value last year despite an upturn in the stock market.
E)   An employee spends the afternoon at work studying for her test rather than counting inventory as she was supposed to be doing.F) A) and E)
G) C) and D)

Question 5

The first major federal legislation passed to forbid contracts, combinations, or conspiracies in restraint of trade in the United States was the

Accepted Answer

A)   Lanham Act.
B)   Sherman Antitrust Act.
C)   Federal Trade Commission Act.
D)   Robinson-Patman Act.
E)   Clayton Act.F) B) and E)
G) A) and D)

Question 6

Leah had an excellent year as a salesperson in 2015, earning $98,000. She paid $38,000 for necessities such as mortgage, food, and clothing. Her state and federal income taxes totaled $24,000. What was her disposable income?

Accepted Answer

A)   $36,000
B)   $74,000
C)   $60,000
D)   There is not enough data provided to calculate her discretionary income.E) A) and B)
F) None of the above

Question 7

Leigh and Rob prepared a household budget in an attempt to manage their money better. They prepared the following list: Monthly income (after taxes)  = $4,500; Monthly expenses (necessities) , which include rent, $550; auto loan, $250; student loan, $200; savings, $500; food, $200 = $1,700; Amount left over = $2,800 (income less necessary expenses) . The remaining $2,800 is their

Accepted Answer

A)   gross income.
B)   personal income.
C)   disposable income.
D)   discretionary income.
E)   profit.F) A) and B)
G) A) and C)

Question 8

The description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation is referred to as

Accepted Answer

A)   consumer group profiling.
B)   demographics.
C)   behavioral analysis.
D)   psychographics.
E)   statistical analysis.F) B) and C)
G) A) and D)

Question 9

Environmental scanning refers to

Accepted Answer

A)   assessing any possible negative impact a firm's activities might have on the local ecology.
B)   continually acquiring information on events occurring outside the organization to identify and interpret potential trends.
C)   setting up a regular schedule to assess the performance of different divisions within a firm.
D)   initiating an internal talent search to identify employees who can think "outside the box" to generate solutions to marketing problems caused by changes in the marketing environment.
E)   requiring all employees to spend time outside the office to avoid the "ivory tower" syndrome.F) B) and D)
G) A) and B)

Question 10

Moral idealism refers to

Accepted Answer

A)   a personal moral philosophy that focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behavior.
B)   a democratic consensus of moral principles and laws that govern the behavior of individuals based on legislation adopted at the federal, state, and local levels.
C)   a societal moral philosophy based on the Golden Rule of the Judeo-Christian ethic embodied in the U.S. Constitution's Bill of Rights.
D)   a formal statement of ethical principles and rules of conduct.
E)   a personal moral philosophy that considers individual rights or duties as universal, regardless of the outcome.F) A) and B)
G) A) and C)

Question 11

The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as

Accepted Answer

A)   social responsibility.
B)   value consciousness.
C)   benefit marketing.
D)   stakeholder responsibility.
E)   profit responsibility.F) B) and C)
G) B) and E)

Question 12

If taxes rise at a faster rate than incomes, consumers will

Accepted Answer

A)   have less disposable income and try to economize.
B)   feel more confident in the government and therefore spend more money.
C)   use cash for purchases such as a vacation.
D)   recognize that it is the perfect opportunity to buy a car or other expensive products on credit.
E)   react by voting for all incumbent members of Congress.F) A) and D)
G) A) and E)

Question 13

The Digital Millennium Copyright Act, signed in 1998,

Accepted Answer

A)   limits access of children to online material considered to be inappropriate or harmful.
B)   improves protection of copyrighted digital products.
C)   allows the government to collect taxes if printed materials are sold online.
D)   prevents the pirating of digital products that do not have a registered trademark.
E)   allows anyone with access to a computer to publish original materials online and seek remuneration (pay) .F) A) and C)
G) A) and B)

Question 14

Business culture affects ethical behavior in competition. Two kinds of unethical behavior are most common:

Accepted Answer

A)   economic espionage and corruption.
B)   price fixing and copyright infringement.
C)   bribery and extortion.
D)   price fixing and economic espionage.
E)   economic espionage and antitrust infractions.F) A) and E)
G) D) and E)

Question 15

The generation of children born between 1946 and 1964 is referred to as

Accepted Answer

A)   the grey generation.
B)   millennials.
C)   Generation Y.
D)   baby boomers.
E)   Generation X.F) A) and B)
G) All of the above

Question 16

The 50 million people born between 1965 and 1976, also called the ________, refers to Generation X.

Accepted Answer

A)   Generation Y
B)   baby bust
C)   millennials
D)   baby boomers
E)   Generation ZF) B) and D)
G) B) and E)

Question 17

Explain marketspace and electronic commerce and their relevance for marketing.

Accepted Answer

Technology has also had a dramatic impac...

Question 18

Which of the following laws has the purpose of protecting competition?

Accepted Answer

A)   Lanham Act
B)   Federal Trade Commission Act
C)   Fair Trade Act
D)   Unfair Practices Act
E)   Sherman Antitrust ActF) B) and E)
G) A) and E)

Question 19

One reason some people don't like to buy clothing from Internet retailers is the inability to know if the clothes will fit. ImageTwin uses a scanning system and stores an individual's measurements. When you shop at LandsEnd.com, you can see a 3-D image of what the item should look like on your body. This is an example of the ________ force in the marketing environment.

Accepted Answer

A)   economic
B)   technological
C)   sociocultural
D)   competitive
E)   marketing mixF) C) and E)
G) A) and B)

Question 20

All of the following are examples of economic espionage except which?

Accepted Answer

A)   electronic hacking.
B)   trespassing.
C)   bribery.
D)   searching a competitor's trash.
E)   noncompete clause employment contract violations.F) A) and B)
G) All of the above

Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Which of the following statements best describes the activities of a whistle-blower?

Correct Answer
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Correct Answer
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The description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation is referred to as

Correct Answer
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Business culture affects ethical behavior in competition. Two kinds of unethical behavior are most common:

Correct Answer
verified

Leah had an excellent year as a salesperson in 2015, earning $98,000. She paid $38,000 for necessities such as mortgage, food, and clothing. Her state and federal income taxes totaled $24,000. What was her disposable income?

Correct Answer
verified

The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as

Correct Answer
verified

All of the following are examples of economic espionage except which?

Correct Answer
verified

Which of the following laws has the purpose of protecting competition?

Correct Answer
verified

Correct Answer
verified

The first major federal legislation passed to forbid contracts, combinations, or conspiracies in restraint of trade in the United States was the

Correct Answer
verified

Explain marketspace and electronic commerce and their relevance for marketing.

Correct Answer
verified
Technology has also had a dramatic impac...
View Answer

Moral idealism refers to

Correct Answer
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Environmental scanning refers to

Correct Answer
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The Digital Millennium Copyright Act, signed in 1998,

Correct Answer
verified

The 50 million people born between 1965 and 1976, also called the ________, refers to Generation X.

Correct Answer
verified

In marketing, the form of competition that occurs when only one firm sells the product is referred to as

Correct Answer
verified

A formal statement of ethical principles and rules of conduct is referred to as

Correct Answer
verified

The generation of children born between 1946 and 1964 is referred to as

Correct Answer
verified

At 3M, the "Pollution Prevention Pays" (3P) program has generated over 11,000 3P projects that eliminated more than two billion tons of air, water, and solid-waste pollutants from the environment. This is an example of

Correct Answer
verified

If taxes rise at a faster rate than incomes, consumers will

Correct Answer
verified

Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Which of the following statements best describes the activities of a whistle-blower?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation is referred to as

Correct AnswerverifiedShow Answer

Business culture affects ethical behavior in competition. Two kinds of unethical behavior are most common:

Correct AnswerverifiedShow Answer

Leah had an excellent year as a salesperson in 2015, earning $98,000. She paid $38,000 for necessities such as mortgage, food, and clothing. Her state and federal income taxes totaled $24,000. What was her disposable income?

Correct AnswerverifiedShow Answer

The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as

Correct AnswerverifiedShow Answer

All of the following are examples of economic espionage except which?

Correct AnswerverifiedShow Answer

Which of the following laws has the purpose of protecting competition?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The first major federal legislation passed to forbid contracts, combinations, or conspiracies in restraint of trade in the United States was the

Correct AnswerverifiedShow Answer

Explain marketspace and electronic commerce and their relevance for marketing.

Correct AnswerverifiedTechnology has also had a dramatic impac...View AnswerShow Answer

Moral idealism refers to

Correct AnswerverifiedShow Answer

Environmental scanning refers to

Correct AnswerverifiedShow Answer

The Digital Millennium Copyright Act, signed in 1998,

Correct AnswerverifiedShow Answer

The 50 million people born between 1965 and 1976, also called the ________, refers to Generation X.

Correct AnswerverifiedShow Answer

In marketing, the form of competition that occurs when only one firm sells the product is referred to as

Correct AnswerverifiedShow Answer

A formal statement of ethical principles and rules of conduct is referred to as

Correct AnswerverifiedShow Answer

The generation of children born between 1946 and 1964 is referred to as

Correct AnswerverifiedShow Answer

At 3M, the "Pollution Prevention Pays" (3P) program has generated over 11,000 3P projects that eliminated more than two billion tons of air, water, and solid-waste pollutants from the environment. This is an example of

Correct AnswerverifiedShow Answer

If taxes rise at a faster rate than incomes, consumers will

Correct AnswerverifiedShow Answer

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Technology has also had a dramatic impac...
View Answer

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