Question 1

Frequently used Facebook measures include ________ (the number of people who have opted in to a brand's messages at a given time)  and ________ (if someone visits five times in one day, he or she is counted once) .

Accepted Answer

A)   followers; fans
B)   unique fans; visitors
C)   fans; unique visitors
D)   fans; unique page views
E)   followers; unique visitorsF) B) and C)
G) A) and E)

Question 2

Which social network has found a niche in helping small business networks reach potential customers, as well as filling its traditional role of connecting job seekers and jobs?

Accepted Answer

A)   Twitter
B)   YouTube
C)   Facebook
D)   LinkedIn
E)   PinterestF) A) and B)
G) A) and E)

Question 3

Performance measures for social media are

Accepted Answer

A)   more likely to track short-term goals than those for traditional media.
B)   harder to track than traditional media such as newspapers and magazines because marketing managers can get real figures for the circulation numbers.
C)   easiest to track using Twitter.
D)   more specific than those for traditional media because of the ease of tracking online behavior.
E)   very predictive when it comes to anticipating what will "go viral."F) A) and B)
G) A) and C)

Question 4

Social networks are

Accepted Answer

A)   dating websites such as eHarmony.
B)   Internet browsers like Safari or Firefox.
C)   specific social media such as Facebook, Twitter, LinkedIn, and Instagram.
D)   the replacement for e-mail to send private digital messages.
E)   social media websites that are the high in self-disclosure but low in media richness.F) A) and B)
G) All of the above

Question 5

Which of these smartphone apps is made possible through mobile marketing?

Accepted Answer

A)   Instagram
B)   location-based promotions
C)   Twitter
D)   Candy Crush
E)   music-streaming servicesF) A) and C)
G) None of the above

Question 6

Another term sometimes used interchangeably with social media is

Accepted Answer

A)   net platforms.
B)   Web Redux.
C)   user platforms.
D)   Web 2.0.
E)   peer-to-peer networking.F) A) and C)
G) All of the above

Question 7

A social media marketing plan should reach ________ in hope that they become "influentials" and eventually "evangelists."

Accepted Answer

A)   two-way communicators
B)   end users
C)   active consumers
D)   followers
E)   connectionsF) A) and B)
G) A) and C)

Exam 20: Personal Selling and Sales Management

Which of these smartphone apps is made possible through mobile marketing?

Correct Answer
verified

Another term sometimes used interchangeably with social media is

Correct Answer
verified

A social media marketing plan should reach ________ in hope that they become "influentials" and eventually "evangelists."

Correct Answer
verified

Frequently used Facebook measures include (the number of people who have opted in to a brand's messages at a given time) and (if someone visits five times in one day, he or she is counted once) .

Correct Answer
verified

Which social network has found a niche in helping small business networks reach potential customers, as well as filling its traditional role of connecting job seekers and jobs?

Correct Answer
verified

Social networks are

Correct Answer
verified

Performance measures for social media are

Correct Answer
verified

Exam 20: Personal Selling and Sales Management

Which of these smartphone apps is made possible through mobile marketing?

Correct AnswerverifiedShow Answer

Another term sometimes used interchangeably with social media is

Correct AnswerverifiedShow Answer

A social media marketing plan should reach ________ in hope that they become "influentials" and eventually "evangelists."

Correct AnswerverifiedShow Answer

Frequently used Facebook measures include ________ (the number of people who have opted in to a brand's messages at a given time) and ________ (if someone visits five times in one day, he or she is counted once) .

Correct AnswerverifiedShow Answer

Which social network has found a niche in helping small business networks reach potential customers, as well as filling its traditional role of connecting job seekers and jobs?

Correct AnswerverifiedShow Answer

Social networks are

Correct AnswerverifiedShow Answer

Performance measures for social media are

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Frequently used Facebook measures include (the number of people who have opted in to a brand's messages at a given time) and (if someone visits five times in one day, he or she is counted once) .

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified