Question 1

A personal moral philosophy that focuses on "the greatest good for the greatest number" by assessing the costs and benefits of the consequences of ethical behavior is referred to as

Accepted Answer

A)   utilitarianism.
B)   hedonism.
C)   existentialism.
D)   moral idealism.
E)   socialism.F) D) and E)
G) A) and E)

Question 2

The groups primarily served by a firm exhibiting profit responsibility include

Accepted Answer

A)   the general public, public interest groups, and the environment.
B)   consumers, employees, suppliers, and distributors.
C)   owners and stockholders.
D)   the general public and competitors.
E)   state and federal government.F) B) and C)
G) A) and C)

Question 3

The groups primarily served by a firm exhibiting stakeholder responsibility include

Accepted Answer

A)   the general public, public interest groups, and the environment.
B)   consumers, employees, suppliers, and distributors.
C)   owners and stockholders.
D)   the general public, owners, and stockholders.
E)   government, owners, and stockholders.F) A) and B)
G) A) and E)

Question 4

Identify and describe the two types of personal moral philosophy.

Accepted Answer

Ultimately, ethical choices are based on...

Question 5

Recently, Chillafish recalled some of its Chillafish brand of children's balance bikes. The Consumer Product Safety Commission website stated that overinflated tires could cause the wheel rims to crack and send pieces of the plastic rim flying, posing a laceration hazard to consumers. Chillafish was responding to consumers' right to

Accepted Answer

A)   choose.
B)   be informed.
C)   be treated courteously.
D)   safety.
E)   happiness.F) B) and C)
G) A) and E)

Question 6

There are three concepts of social responsibility, each relating to particular constituencies. Profit responsibility is characterized by

Accepted Answer

A)   the triple bottom line, to achieve sustainable, long-term growth.
B)   a focus on the obligations an organization has to those who can affect achievement of its objectives.
C)   an engagement in open and free competition without deception or fraud.
D)   an unrelenting customer focus.
E)   a focus on seller-oriented outcomes.F) A) and B)
G) A) and D)

Question 7

Bribery is most likely to occur in situations when

Accepted Answer

A)   industries experience little competition.
B)   the country has reached a high level of economic development.
C)   industries are high-tech in nature.
D)   a monopoly exists in the industry.
E)   the country is facing economic and political turmoil.F) B) and E)
G) A) and D)

Question 8

All of the following statements about a person's moral philosophy are true except which?

Accepted Answer

A)   Moral philosophy is usually in written form in the workplace.
B)   Moral philosophy can be learned through formal education.
C)   Moral philosophy is influenced by the corporate culture an individual is in.
D)   Moral philosophy can be learned through the process of socialization with others.
E)   Moral philosophy is influenced by the societal culture an individual is in.F) All of the above
G) A) and E)

Question 9

Western Digital, the Irvine, California-based maker of disk drives, recalled about 400,000 of its hard drives because of a faulty internal chip. The chip would not affect the disk drive motor until after 6 to 12 months of use. This delay in the problem's appearance meant that many consumers would not think to blame the disk drive manufacturer. But, instead of taking the less expensive route of remaining quiet about the problem, Western Digital chose to offer replacement disk drives for all those that had the faulty chip. This action is an example of

Accepted Answer

A)   hedonism.
B)   utilitarianism.
C)   moral idealism.
D)   existentialism.
E)   socialism.F) C) and E)
G) B) and C)

Question 10

Culture refers to the set of values, ideas, and attitudes that are learned and shared among members of a group, and serves as a socializing force that dictates what is morally right and just. This means that moral standards

Accepted Answer

A)   are relative to particular societies.
B)   must be universal in order for cross-cultural marketing to be effective.
C)   are fluid and very easy to change.
D)   are cyclical so it is important to change with the times.
E)   are concrete; something is either right or wrong.F) A) and B)
G) A) and C)

Question 11

Ethical exchanges between sellers and buyers should result in

Accepted Answer

A)   the seller making a profit at the expense of the buyer.
B)   the buyer getting the product for the best price at the expense of the seller.
C)   both parties to the exchange being better off after a transaction.
D)   the seller offering buyers its products and services at cost, especially during a period of recession.
E)   the buyer forming a strategic alliance with the seller.F) A) and B)
G) A) and C)

Question 12

Whistle-blowers refer to

Accepted Answer

A)   employees who are simultaneously employed by competing firms and who trade company secrets.
B)   employees who blackmail or extort money from their employers.
C)   employees who are coerced by their employers to participate in illegal or unethical activities.
D)   customers who report unethical or illegal actions of the firms that market the offerings they purchased.
E)   employees who report unethical or illegal actions of their employers.F) B) and E)
G) All of the above

Question 13

Genzyme, the maker of Cerdelga, a drug that treats a genetic illness called Gaucher disease that affects 10,000 people worldwide, has been criticized for charging up to $300,000 for a year's worth of Cerdelga. This is an example of the manufacturer adhering to its

Accepted Answer

A)   utopian responsibility.
B)   moral idealism.
C)   social responsibility.
D)   cause marketing strategy.
E)   profit responsibility.F) B) and C)
G) B) and D)

Question 14

Caveat emptor refers to

Accepted Answer

A)   the legal concept of "let the buyer beware," which was pervasive in American business culture before the 1960s.
B)   the marketing concept of "be first or be last," implying that the first company to the marketplace wins.
C)   the Latin term meaning that "all is fair in love and war," an attitude that was held by most marketers prior to the 1990s.
D)   the legal concept of "such is life," which created many illegal as well as legal but unethical business practices during the early 1900s.
E)   the Latin phrase meaning "empty promises," which was a charge placed upon many firms during the period after World War II when products failed to meet their marketing claims.F) A) and E)
G) B) and E)

Question 15

Investors should understand that when purchasing stock, the principle of ________ is in effect. It is in the best interests of investors to do research on the company, so they will make a wise purchase.

Accepted Answer

A)   modus operandi
B)   e pluribus unum
C)   de facto marketing
D)   c'est la vie​
E)   caveat emptorF) A) and E)
G) A) and B)

Question 16

The Children's Online Privacy Protection Act (1998)  is a law designed to protect consumers' right to

Accepted Answer

A)   choose.
B)   be informed.
C)   be treated courteously.
D)   safety.
E)   be heard.F) C) and D)
G) A) and E)

Question 17

Business culture affects ethical behavior in competition. Two kinds of unethical behavior are most common:

Accepted Answer

A)   economic espionage and corruption.
B)   price fixing and copyright infringement.
C)   bribery and extortion.
D)   price fixing and economic espionage.
E)   economic espionage and antitrust infractions.F) C) and D)
G) A) and C)

Question 18

Economic espionage refers to

Accepted Answer

A)   the destruction of a competitor's products or services through physical damage of property or damage to their reputation.
B)   persuading someone to act in one's favor, typically illegally or dishonestly, by a gift of money or other inducement.
C)   an illicit payment made to someone who has facilitated a transaction or appointment.
D)   the collection of trade secrets or other intellectual property from foreign countries or governments.
E)   the clandestine collection of trade secrets or proprietary information about a company's competitors.F) B) and C)
G) D) and E)

Question 19

The Family Talk About Drinking guide developed by Anheuser-Busch to help parents and other adults talk with children about underage drinking is an example of

Accepted Answer

A)   consumerism.
B)   preemptive marketing.
C)   ethical behavior in marketing.
D)   the social marketing concept.
E)   cause marketing.F) A) and E)
G) A) and B)

Question 20

Cause marketing is a tactic wherein

Accepted Answer

A)   the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
B)   organizations recognize the need to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth.
C)   marketing services are provided at little or no cost for the purpose of promoting or supporting a worthy cause.
D)   companies employ marketing efforts to produce, promote, and reclaim environmentally sensitive products.
E)   marketing actions that took place actually caused more good than was anticipated.F) A) and E)
G) C) and D)

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Business culture affects ethical behavior in competition. Two kinds of unethical behavior are most common:

Correct Answer
verified

Caveat emptor refers to

Correct Answer
verified

A personal moral philosophy that focuses on "the greatest good for the greatest number" by assessing the costs and benefits of the consequences of ethical behavior is referred to as

Correct Answer
verified

Whistle-blowers refer to

Correct Answer
verified

There are three concepts of social responsibility, each relating to particular constituencies. Profit responsibility is characterized by

Correct Answer
verified

Bribery is most likely to occur in situations when

Correct Answer
verified

Cause marketing is a tactic wherein

Correct Answer
verified

All of the following statements about a person's moral philosophy are true except which?

Correct Answer
verified

The Family Talk About Drinking guide developed by Anheuser-Busch to help parents and other adults talk with children about underage drinking is an example of

Correct Answer
verified

Genzyme, the maker of Cerdelga, a drug that treats a genetic illness called Gaucher disease that affects 10,000 people worldwide, has been criticized for charging up to $300,000 for a year's worth of Cerdelga. This is an example of the manufacturer adhering to its

Correct Answer
verified

The Children's Online Privacy Protection Act (1998) is a law designed to protect consumers' right to

Correct Answer
verified

The groups primarily served by a firm exhibiting stakeholder responsibility include

Correct Answer
verified

Ethical exchanges between sellers and buyers should result in

Correct Answer
verified

Identify and describe the two types of personal moral philosophy.

Correct Answer
verified
Ultimately, ethical choices are based on...
View Answer

Investors should understand that when purchasing stock, the principle of ________ is in effect. It is in the best interests of investors to do research on the company, so they will make a wise purchase.

Correct Answer
verified

Culture refers to the set of values, ideas, and attitudes that are learned and shared among members of a group, and serves as a socializing force that dictates what is morally right and just. This means that moral standards

Correct Answer
verified

Economic espionage refers to

Correct Answer
verified

The groups primarily served by a firm exhibiting profit responsibility include

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Business culture affects ethical behavior in competition. Two kinds of unethical behavior are most common:

Correct AnswerverifiedShow Answer

Caveat emptor refers to

Correct AnswerverifiedShow Answer

A personal moral philosophy that focuses on "the greatest good for the greatest number" by assessing the costs and benefits of the consequences of ethical behavior is referred to as

Correct AnswerverifiedShow Answer

Whistle-blowers refer to

Correct AnswerverifiedShow Answer

There are three concepts of social responsibility, each relating to particular constituencies. Profit responsibility is characterized by

Correct AnswerverifiedShow Answer

Bribery is most likely to occur in situations when

Correct AnswerverifiedShow Answer

Cause marketing is a tactic wherein

Correct AnswerverifiedShow Answer

All of the following statements about a person's moral philosophy are true except which?

Correct AnswerverifiedShow Answer

The Family Talk About Drinking guide developed by Anheuser-Busch to help parents and other adults talk with children about underage drinking is an example of

Correct AnswerverifiedShow Answer

Genzyme, the maker of Cerdelga, a drug that treats a genetic illness called Gaucher disease that affects 10,000 people worldwide, has been criticized for charging up to $300,000 for a year's worth of Cerdelga. This is an example of the manufacturer adhering to its

Correct AnswerverifiedShow Answer

The Children's Online Privacy Protection Act (1998) is a law designed to protect consumers' right to

Correct AnswerverifiedShow Answer

The groups primarily served by a firm exhibiting stakeholder responsibility include

Correct AnswerverifiedShow Answer

Ethical exchanges between sellers and buyers should result in

Correct AnswerverifiedShow Answer

Identify and describe the two types of personal moral philosophy.

Correct AnswerverifiedUltimately, ethical choices are based on...View AnswerShow Answer

Investors should understand that when purchasing stock, the principle of ________ is in effect. It is in the best interests of investors to do research on the company, so they will make a wise purchase.

Correct AnswerverifiedShow Answer

Culture refers to the set of values, ideas, and attitudes that are learned and shared among members of a group, and serves as a socializing force that dictates what is morally right and just. This means that moral standards

Correct AnswerverifiedShow Answer

Economic espionage refers to

Correct AnswerverifiedShow Answer

The groups primarily served by a firm exhibiting profit responsibility include

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

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Ultimately, ethical choices are based on...
View Answer

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