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Nancy was daydreaming about her college plans during a boring lecture on the history of computers.She doesn't remember that ENIAC was the first functioning digital computer because she wasn't paying attention.Nancy's poor memory is best explained in terms of


A) interference.
B) encoding failure.
C) storage decay.
D) source amnesia.

E) B) and D)
F) A) and D)

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When an eyewitness to an auto accident is asked to describe what happened,which measure of memory is being used?


A) recognition
B) rehearsal
C) recall
D) relearning

E) A) and C)
F) None of the above

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Craik and Tulving experimentally demonstrated that people effectively remember seeing a specific word after they decide whether that word fits into an incomplete sentence.This research highlighted the effectiveness of


A) distributed practice.
B) the peg-word system.
C) deep processing.
D) echoic memory.

E) None of the above
F) A) and B)

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The relatively permanent and limitless storehouse of the memory system is called ________ memory.


A) sensory
B) long-term
C) working
D) implicit

E) All of the above
F) A) and D)

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Arnold was not paying attention to his professor's lecture.But when the professor asked him what she had just said,he was surprised that he had a fleeting memory of her last few words.Arnold's experience best illustrates ________ memory.


A) procedural
B) echoic
C) implicit
D) iconic

E) B) and C)
F) None of the above

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The availability of glucose energy necessary for memory consolidation is most likely to be enhanced by


A) priming.
B) stress hormones.
C) propranolol.
D) the serial position effect.

E) A) and B)
F) All of the above

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The tip-of-the-tongue forgetting experienced by older adults can best be explained in terms of the greater difficulty older people have with


A) automatic processing.
B) repression.
C) positive transfer.
D) retrieval.

E) A) and D)
F) All of the above

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When you have to make a long-distance call,dialing an unfamiliar area code plus a seven-digit number,you are likely to have trouble retaining the just-looked-up number.This best illustrates the limited capacity of ________ memory.


A) long-term
B) implicit
C) short-term
D) explicit

E) All of the above
F) B) and D)

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Implicit memory is to explicit memory as ________ is to ________.


A) iconic memory;echoic memory
B) automatic processing;effortful processing
C) short-term memory;long-term memory
D) the spacing effect;the self-reference effect

E) A) and B)
F) A) and C)

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Retroactive interference refers to the


A) decay of physical memory traces.
B) disruptive effect of previously learned material on the recall of new information.
C) disruptive effect of new learning on the recall of previously learned material.
D) blocking of painful memories from conscious awareness.

E) A) and D)
F) All of the above

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The receptor sites of receiving neurons have been observed to increase following


A) priming.
B) the serial position effect.
C) long-term potentiation.
D) administration of propranolol.

E) A) and C)
F) C) and D)

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Joshua vividly recalls his feelings and what he was doing at the exact moment when he heard of his grandfather's unexpected death.This best illustrates ________ memory.


A) nondeclarative
B) implicit
C) flashbulb
D) procedural

E) All of the above
F) None of the above

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Many of the experiment participants who were asked how fast two cars in a filmed traffic accident were going when they smashed into each other subsequently recalled seeing broken glass at the scene of the accident.This experiment best illustrated


A) proactive interference.
B) source amnesia.
C) positive transfer.
D) the misinformation effect.

E) A) and B)
F) A) and C)

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The process in which memories registered in the hippocampus are transferred for long-term storage to other regions of the brain illustrates


A) priming.
B) memory consolidation.
C) the serial position effect.
D) the encoding specificity principle.

E) None of the above
F) B) and D)

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Although Ron typically smokes two packs of cigarettes a day,he recalls smoking little more than a pack a day.This poor memory best illustrates


A) the misinformation effect.
B) motivated forgetting.
C) imagination inflation.
D) storage decay.

E) B) and C)
F) A) and D)

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Peterson and Peterson demonstrated that unrehearsed short-term memories for three consonants almost completely decay in as short a time as


A) 12 seconds.
B) 1 minute.
C) 12 minutes.
D) 1 hour.

E) A) and D)
F) A) and B)

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A friend claims that the faster you read,the more you remember.Use your knowledge of effortful processing and effective encoding strategies to refute your friend's claim.

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Passing an electric current through the brain during electroconvulsive therapy is most likely to disrupt


A) long-term memories.
B) procedural memories.
C) very recent memories.
D) flashbulb memories.

E) B) and D)
F) A) and D)

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The often unconscious activation of particular associations in memory is called


A) procedural memory.
B) LTP.
C) priming.
D) the serial position effect.

E) A) and C)
F) None of the above

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Information learned while a person is ________ is best recalled when that person is ________.


A) sad;happy
B) drunk;sober
C) angry;calm
D) drunk;drunk

E) None of the above
F) A) and D)

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